SEO & Paid Search Specialist

USA (Unknown)

$60K/yr - $75K/yr (Est.)Mid Level1+ years expPart time

Posted 1 day ago

Job Summary

Own the end-to-end setup and optimization of Google platforms for client accounts, drive local SEO efforts through profiles, citations, and content, and manage paid search campaigns and analytics. Lead onboarding, site audits, content implementation, and monthly performance reviews across SEO and PPC workstreams.

  • Own onboarding and technical setup of GA, GSC, GTM, and Business Profiles
  • Lead data-driven SEO and PPC optimization including audits, content updates, and reporting

Job Description

Responsibilities

  • Set up Google platforms for new client accounts, including Google Analytics, Google Search Console, Google Tag Manager, and Google Business Profile. This includes creating accounts, placing necessary code on websites, and configuring tracking.
  • Create, verify, and optimize Google Business Profiles. Assist clients with completing verification and providing necessary documentation when required.
  • Submit new webpages to Google Search Console for indexing.
  • Monitor, troubleshoot, and resolve Google Search Console errors, indexing issues, and other technical concerns as they occur.
  • Update and optimize website title tags and meta descriptions based on SEO strategy, keyword targeting, and search intent.
  • Review and optimize website image alt text for accessibility, SEO, and image search visibility.
  • Create and manage citation listings to improve local SEO consistency and online visibility.
  • Identify and pursue relevant backlink opportunities to strengthen website authority and support organic search performance.
  • Respond to Google reviews for assigned client accounts.
  • Collaborate with the team to create and fulfill data-driven marketing and SEO strategies.

Requirements

  • Hands-on experience with Google Ads.
  • Experience with Google Analytics, Google Search Console, Google Tag Manager, and Google Business Profile.
  • Experience with on-site and off-site SEO tactics.
  • Understanding of keyword research, search intent, technical SEO, and local SEO.
  • Ability to review analytics and advertising data and identify actionable trends or recommendations.
  • Strong attention to detail and ability to follow written processes and instructions.
  • Ability to independently manage assigned tasks and meet established deadlines.
  • NDA is required.

Preferred

  • Google Local Services Ads setup and ongoing optimization.
  • Microsoft Advertising/Bing Ads campaign management.
  • Valid Google Ads certifications.
  • WordPress.
  • Asana.
  • Local SEO, citation management, and backlink development.
  • Website UX, conversion optimization, and on-page SEO implementation.

Benefits

  • Flexible schedule
Key Concepts Marketing logo

Key Concepts Marketing

We provide marketing services to Central, South and East Texas with an emphasis in social media management, SEO and web development. Reach out today to schedule your free consultation.

Founded in 2020
USA
9 employees (6 in marketing)

Salaries

SalaryGuide estimate

$60K/yr – $75K/yr

Modelled from 14 comparable roles.

See all Key Concepts Marketing salaries

Marketing Team

Marketing Team Size
6 (67% of company)
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
220

Headcount Trend

Current headcount: ~9
Key Concepts Marketing logo

SEO & Paid Search Specialist

Key Concepts Marketing · USA · Unknown