SEO Manager

Irvine, CA (Hybrid)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end SEO and GEO program to boost organic visibility, AI search performance, and revenue through scalable processes and cross-functional collaboration.

  • Lead GEO and AI-driven search initiatives to appear in AI-generated responses
  • Drive scalable SEO processes, audits, and performance reporting across content and site architecture
  • Collaborate with product, content, and marketing to ensure SEO best practices and alignment with platform requirements

Job Description

Responsibilities

  • Develop and execute comprehensive SEO strategies that drive organic traffic, leads, and revenue
  • Optimize content and site architecture for both traditional search engines and AI-driven search platforms
  • Lead Generative Engine Optimization (GEO) initiatives, ensuring brand visibility in AI-generated responses
  • Collaborate with cross functional teams to ensure content aligns with platform requirements and SEO best practices
  • Analyze performance using tools such as Google Analytics, Amplitude, AI search tracking platforms, and others
  • Stay ahead of industry trends, including algorithm updates, and AI search advancements
  • Develop scalable SEO processes and reporting frameworks
  • Support keyword strategy, on page optimization, metadata and content audits
  • Monitor content performance and recommend improvements based on data and user behavior
  • Stay current on evolving SEO, GEO and AI enabled search trends

Requirements

  • 5+ years of SEO experience, with proven results in competitive markets
  • Strong understanding of AI-driven search
  • Experience with Generative Engine Optimization (GEO) strategies
  • Proficiency in SEO tools
  • Experience working with content management systems
  • Strong analytical and problem-solving skills
  • Excellent communication and cross-functional collaboration abilities
  • Strong writing and editing skills with understanding of digital user behavior
  • Working knowledge of SEO principles and optimization tools
  • Experience collaborating across marketing and technical teams

Benefits

  • Competitive Salary Range between $110,000 - $125,000 depending on experience
  • Comprehensive Medical, Dental and Vision benefits
  • Opportunities for additional bonuses
  • Cell phone allowance
  • 401k plan with 4% company match
  • Complimentary corporate memberships to XPLUS and XPASS
  • Discounts up to 30% on retail brand merchandise
  • On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services
Xponential Fitness, LLC logo

Xponential Fitness, LLC

2.8 Glassdoor

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global curator of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.

Founded in 2017
Irvine, California, USA
284 employees (20 in marketing)
36% recommend to a friend
31% CEO approval

Traffic Signals

Monthly Visitors
21.2K
Traffic Source Mix
Search
40.6%
Direct
48.4%
Referral
7.2%
Social
2.2%
Paid
1.4%

Headcount Trend

Current headcount: ~282

Marketing Team

Marketing Team Size
13 (5% of company)

Funding

Total Funding
$729.6M
Last Raise
$550M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $550M
  • Feb 2023
    Post IPO Secondary • $140.9M
  • Apr 2021
    Post IPO Debt • $38.7M

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