Responsibilities

• Own and evolve a portfolio-wide search strategy spanning multiple web properties with distinct audiences, business models, and conversion goals.
• Balance upper-funnel brand visibility, mid-funnel product and solution discovery, and lower-funnel conversion optimization across B2B and DTC properties.
• Define search priorities by property, audience, and intent type (informational, commercial, navigational, transactional), ensuring alignment with broader marketing and business objectives.
• Establish and enforce SEO governance standards that scale across sites, templates, and business units while allowing for necessary differentiation between B2B and DTC experiences.
• Serve as the marketing-side technical authority for SEO across multiple site architectures, content models, and merchandising frameworks.
• Partner with Innovation UX and Development teams to define technical SEO requirements and acceptance criteria for new site modules, templates, releases, and migrations.
• Own SEO implications for: Crawlability, indexation, and rendering, Site architecture and internal linking at scale, Performance and Core Web Vitals, Structured data and entity clarity across products, solutions, and content, and Canonicalization, redirects, pagination, and faceted navigation
• Implement monitoring and controls to rapidly identify and mitigate SEO regressions across all properties and business lines.
• Develop scalable frameworks for search-driven content and discovery across B2B and DTC use cases, including: Topic clusters and solution ecosystems (B2B), Product discovery, category optimization, and comparison content (DTC), and Brand and authority-building content that supports both audiences
• Partner with Content Production and Brand Marketing to ensure content is optimized for search intent while maintaining brand integrity and audience relevance.

Requirements

• 8+ years of progressive SEO experience managing multiple web properties with differing audiences and conversion models
• Experience supporting both B2B and DTC audiences within a shared or federated web ecosystem preferred
• Experience partnering with paid media teams/agencies on landing page and discovery alignment preferred
• Strong technical SEO expertise and ability to partner effectively with engineering teams
• Comfort working across both lead-generation and e-commerce business models
• Strong analytical skills and experience in tying organic performance to downstream business outcomes
• Clear interest in and experimentation with AI-driven search and LLM-based discovery
• Familiarity with complex product catalogs, solution taxonomies, or multi-brand architectures preferred
• Exposure to experimentation, CRO, and personalization programs that intersect with search preferred
• Portfolio thinker: Able to balance competing priorities across sites and audiences

Preferred

• Familiarity with complex product catalogs, solution taxonomies, or multi-brand architectures preferred
• Exposure to experimentation, CRO, and personalization programs that intersect with search preferred

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!