Responsibilities

• Develop, implement and manage integrated SEO and GEO programs for enterprise clients to improve visibility across traditional search engines and AI-powered discovery experiences.
• Build SEO workflows and project management processes to ensure timely completion of SEO deliverables.
• Analyze the search and AI answer landscape to identify quick wins and longer-term opportunities to improve organic rankings, traffic, conversions, brand visibility and recommendation across LLMs.
• Conduct technical site audits to address errors and identify improvements that benefit both SEO and AI discoverability, including crawlability, indexation, site performance, Core Web Vitals, structured data/schema, canonicalization and robots directives.
• Oversee on-site optimizations to ensure priority pages are optimized for search demand, consumer intent and answer-readiness, in line with search-engine best practices and emerging GEO principles.
• Leverage keyword, prompt and content-gap analysis to identify new content opportunities that can earn organic rankings, answer high-value consumer questions and strengthen brand representation in AI responses.
• Manage monthly and quarterly SEO/GEO reporting, translating performance data into insights and strategic recommendations across organic search, AI visibility, citations, brand narratives and competitive share of voice.
• Maintain strong relationships with clients and technology partners, making SEO, GEO and AI-search topics approachable through clear written and verbal communication.
• Manage junior members of the SEO team to maximize their productivity, job satisfaction and professional growth.
• Develop case studies and POVs, and research emerging trends, technologies and platform changes across SEO, GEO and AI search to educate clients and internal teams.

Requirements

• 3+ years of tactical and strategic SEO experience in an in-house or agency environment, with hands-on exposure to GEO/AEO, AI search or LLM visibility work.
• Possess a BS/BA in Marketing, Advertising, Communications, Public Relations, Journalism, Statistics or MIS/related technical degree.
• Excellent written/verbal communication skills.
• Comfortable working with leading web analytics, SEO and AI/LLM visibility platforms; familiarity with tools such as Profound, Bluefish and Scrunch is strongly preferred.
• Experience performing SEO and GEO audits and analyses using multiple data sources, and translating findings into clear, prioritized recommendations.
• Technical experience with XML sitemaps, Robots.txt, site migrations and URL re-directs.
• Proven experience using AI-powered SEO tools, LLM platforms or custom automation to drive efficiency and scale across search, content and analysis workflows.
• Strong understanding of emerging AI search experiences and Generative Engine Optimization (GEO) best practices, including prompt behavior, answer-ready content, technical accessibility, citations/source influence and measurement of brand presence across leading LLMs.
• Ability to interpret LLM tracking data and qualitative AI narratives, identify meaningful patterns and communicate implications to senior clients in clear, non-technical language.
• Strong understanding of how SEO and GEO connect with content, paid media, PR/Comms, social, analytics and technology teams to build consistent brand signals across the broader AI ecosystem.

Preferred

• Previous management experience is preferred.