Responsibilities

• Conduct comprehensive technical SEO audits across client sites and prioritize fixes by impact
• Diagnose and resolve crawlability, indexation, site speed, Core Web Vitals, and structured data issues
• Implement and maintain schema markup across law firm site templates in WordPress
• Manage redirects, canonicalization, XML sitemaps, and robots.txt configurations
• Monitor site health on an ongoing basis using tools like Screaming Frog, Semrush, and Google Search Console
• Conduct keyword research and develop content strategies aligned with each client's practice areas and target markets
• Produce detailed content briefs for writers that translate SEO intent into clear, actionable guidance
• Audit and optimize existing on-page content for relevance, structure, and search intent
• Identify content gap opportunities and develop roadmaps to close them
• Own local SEO strategy across client portfolios including Google Business Profile optimization, citation building, and local pack performance
• Monitor and improve local rankings across target practice areas and geographies
• Identify and resolve local listing inconsistencies across directories and data aggregators
• Track and report on keyword benchmark performance, surfacing insights and recommending course corrections when targets are off track
• Work within Asana to manage tasks, track budgets, and communicate progress clearly to strategists
• Collaborate with the broader SEO team to share learnings, align on best practices, and contribute to process improvements
• Stay current on algorithm updates, industry changes, and emerging SEO best practices in the legal vertical

Requirements

• 5+ years of hands-on SEO experience, with a strong track record across technical, content, and local SEO
• Deep familiarity with WordPress, including comfort implementing technical SEO changes directly in the CMS and common plugins (Yoast, RankMath, etc.)
• Expert-level proficiency with Screaming Frog, Semrush, Ahrefs, Google Search Console, and Google Business Profile
• Strong understanding of Core Web Vitals, page speed optimization, and how site performance intersects with SEO
• Proven ability to conduct keyword research and translate findings into clear content strategies and briefs
• Experience managing local SEO across multi-location clients or businesses with multiple service areas
• Highly organized and comfortable managing a large volume of client work through project management tools
• Strong written communication skills
• Agency experience strongly preferred

Preferred

• Experience in the legal vertical or other regulated industries
• Familiarity with log file analysis and crawl budget optimization
• Experience with link building strategy and execution
• Working knowledge of HTML, CSS, and JavaScript as they relate to SEO implementation
• Exposure to GA4, GTM, and conversion tracking setup

Benefits

• Medical, dental, and vision insurance
• Company-sponsored 401(k) with matching
• Flexible work schedule, work when and where you're most productive as long as deliverables are met
• Up to $500 reimbursement for pet adoption fees or vaccinations
• Technology stipend for equipment setup
• Professional development opportunities