Responsibilities

• Own keyword research and AI prompt research — identifying not just what people search for, but how they phrase queries to AI assistants and large language models.
• Develop and execute strategies to improve BigCommerce’s presence in AI-generated answers, featured snippets, and generative engine results (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.).
• Stay current on best practices for AEO and GEO, translating emerging trends into actionable on-site and content recommendations.
• Conduct regular site audits using Screaming Frog and other tools to identify technical SEO issues and opportunities for AI-readability improvements (structured data, heading hierarchy, clean HTML/markdown output).
• Lead the blog and SEO content strategy, including editorial planning, content brief creation, and performance measurement.
• Partner with writers and content teams to produce high-quality articles optimized for both traditional search and AI citation.
• Identify and champion opportunities to develop proprietary research and data assets — original surveys, industry studies, and statistics hubs — that earn organic links and AI citations.
• Use Clearscope and Claude AI to develop detailed content briefs that give writers a clear roadmap for search-intent-aligned content.
• Leverage AI tools including Claude AI and Gemini as core parts of your daily workflow — for data analysis, content brief generation, competitive research, reporting, and identifying optimization opportunities.
• Build and refine prompt-based workflows that increase team output and quality without sacrificing strategic rigor.

Requirements

• 5+ years of experience in SEO, with demonstrated results in organic traffic growth and search performance.
• Hands-on experience with AI search optimization (AEO/GEO) — or a strong, documented understanding of how AI-generated answers work and a clear track record of adapting quickly to new search paradigms.
• Fluency with the SEO and analytics tool stack: SEMrush, Google Search Console, Screaming Frog, Clearscope, Scrunch, GA4, and/or Amplitude.
• Comfortable using AI tools — Claude, Gemini, or similar — as genuine productivity multipliers, not novelties. You use them to analyze data, build briefs, and accelerate research.
• Strong content strategy instincts, with experience directing a blog or editorial program and measurable SEO outcomes to show for it.
• Experience managing contractors, agencies, or direct reports, with the organizational discipline to keep multiple workstreams on track.
• Solid understanding of link building strategies and the ability to evaluate link quality and vendor performance.
• Analytical mindset with the ability to translate data into a clear narrative for non-SEO stakeholders.
• Strategic thinker who stays hands-on — you can zoom out to set direction and zoom back in to execute, always focused on what actually drives results.
• Proven ability to navigate competing priorities and align stakeholders, keeping SEO/AEO projects moving from brief to live without losing momentum.

Preferred

• Bonus: Experience designing or executing proprietary research initiatives (surveys, industry data, statistics hubs) to generate linkable, citable assets.