Responsibilities

• SEO Strategy & Roadmap - Develop and own the company-wide SEO vision, integrating technical, content, and off-page strategies across Inkitt, Galatea, and Candy Jar.
• Technical SEO - Conduct comprehensive site audits; improve crawl efficiency, indexing, internal linking, and Core Web Vitals; manage structured data and sitemap health.
• Keyword & Content Optimization - Build scalable keyword frameworks, identify high-impact topics, and guide content creation to capture search intent and drive new audience growth.
• On-Page SEO - Optimize metadata, headings, alt text, schema markup, and internal linking for key landing pages and story collections.
• Analytics & Reporting - Set up and manage SEO dashboards, define KPIs, and track performance in GA4, GSC, Ahrefs, and other tools; communicate insights to leadership.
• Cross-Functional Collaboration - Partner with Product, Engineering, and Design to implement SEO best practices and launch high-impact experiments.
• Content & Link Strategy - Lead initiatives for content freshness, authority building, and outreach to expand Inkitt’s visibility and domain strength.
• Competitor & Market Analysis - Benchmark performance against comparable platforms and identify whitespace opportunities.
• Testing & Innovation - Continuously experiment with structure, copy, and technical improvements to drive measurable organic growth.

Requirements

• 6-8+ years of SEO experience with a record of delivering measurable growth at high-traffic consumer or content-driven brands
• Expertise across technical SEO, content optimization, and analytics; comfortable using GA4, GSC, Ahrefs, Screaming Frog, and similar tools
• Demonstrated ability to partner with Product and Engineering to scope, prioritize, and launch SEO improvements
• Strong analytical skills and experience using data to inform decisions and measure impact
• Previous experience in a high-growth or startup environment preferred
• Execution-oriented with a bias toward action and tangible results
• Strategic but hands-on, comfortable moving between data analysis and content optimization
• Collaborative communicator who works effectively with cross-functional teams and leadership
• Detail-driven and persistent, able to diagnose and fix issues independently
• Thrives in a fast-moving, creative culture where experimentation and ownership are valued

Benefits

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJar TV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices in San Francisco & Berlin