SEO & GEO Strategist

Minnetonka, MN (Hybrid)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 7 days ago

Job Summary

Own and execute SEO strategy across client sites, including technical health audits, content optimization, and AI visibility initiatives, while delivering measurable performance insights and client-facing recommendations.

  • Technical SEO and site health management
  • Content optimization and opportunity/citation-building
  • Performance analysis, dashboards, and client communications

Job Description

Responsibilities

  • Audit and maintain technical SEO/GEO health across client sites, implementing fixes directly where Perrill has access and delivering recommendations for client implementation where we do not.
  • Identify content opportunities and citation-building efforts that improve search, AI visibility, and brand authority.
  • Analyze performance data and present findings and recommendations to clients with clear business impact.
  • Optimize content and product pages based on data, keyword research, and competitive research.
  • Implement and validate structured data to support search and AI visibility.
  • Maintain client search and analytics platforms.
  • Conduct keyword research and prompt research across traditional and AI-driven search.
  • Build dashboards and reports to track search and AI visibility performance.
  • Participate in client calls to present strategy, performance, and recommendations.
  • Perform other duties as assigned.

Requirements

  • Bachelor's degree in Marketing, Communications, Business or a related field (or equivalent professional experience)
  • 3+ years of experience in SEO or a related digital marketing role
  • Google Analytics (GA4) Certification (required within 90 days of hire, or currently held)

Preferred

  • Previous agency experience
  • Hands-on experience with AI search optimization
  • Additional certifications in SEO tools or platforms a plus

Benefits

  • Medical, dental, and vision benefits
  • 401(k) with matching
  • Unlimited PTO
  • Professional development opportunities
Perrill logo

Perrill

Perrill is a unified digital marketing agency that powers businesses to win online through tailored digital marketing, design, and development solutions that accelerate business growth. For over 25 years, we have delivered best-in-class digital solutions to clients of all sizes. Our talented team of designers, developers, and marketers works collaboratively to understand your brand needs and create strategies that help you crush your goals. Whether you need a custom lead generation website, a complex eCommerce solution, or a complete digital strategy to drive your business forward, Perrill can help get you there faster.

Founded in 1993
Hopkins, Minnesota, USA
24 employees (9 in marketing)

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

See all Perrill salaries

Marketing Team

Marketing Team Size
8 (33% of company)
Median Career Experience
9.5 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
7.5K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
40.6%
Direct
43.5%
Referral
7.7%
Social
5.8%
Paid
1.8%

Headcount Trend

Current headcount: ~25
Perrill logo

SEO & GEO Strategist

Perrill · Minnetonka, MN · Hybrid