SEO + GEO Strategist at FatCat Strategies | Raleigh, NC

FatCat Strategies

SEO + GEO Strategist

Raleigh, NC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive the end-to-end SEO program across client accounts, combining technical, content, and AI-enabled strategies to raise organic visibility, engagement, and lead volume.

Lead strategy and KPIs across portfolios to deliver measurable traffic and ranking gains.
Test prompt engineering, embeddings, and non-traditional discovery to broaden SERP presence.
Run structured experiments and automate workflows, turning insights into team and client actions.

Job Description

Responsibilities

Drive SEO Results Across Client Accounts
Lead SEO strategy, execution, and optimization across diverse client portfolios
Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume
Oversee performance across both technical and content-driven SEO initiatives
Test and refine strategies involving:
Prompt engineering & testing for AI tools and SERP analysis
Embedding knowledge and chunk analysis to improve AI discoverability
Featured snippets, AI summaries, and emerging SERP experiences
Explore opportunities to capture visibility in non-traditional search spaces (e.g., Reddit, forums, chatbots)
Run structured SEO experiments with measurable impact

Requirements

3-5 years of experience in SEO with technical, content, and strategic depth.
Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics
Technical SEO expertise, especially in WordPress environments
Strong fluency in schema markup and structured data implementation
Experience in Generative Engine Optimization + AI LLM-powered tools, GPT APIs, and AI-influenced search behavior
Familiarity with embedding concepts, chunk analysis, and prompt testing
A builder mindset; self-directed, curious, and systems-oriented
Excellent written and verbal communication skills
Work Location: Hybrid in Raleigh, NC (must be able to work on-site multiple days per week)
This role will be strictly in person only for the beginning of your employment until we’re both comfortable with being virtual part-time

Preferred

Experience with AI-generated content or knowledge embedding
Experience leading teams or mentoring

FatCat Strategies

FatCat Strategies is a full-service marketing partner for home improvement contractors who deserve transparent results and accountability. We don’t just generate leads—we show you where they came from, how much they cost, and whether they’re worth your time. With full access to your accounts, clear reporting, and a team that understands your industry, you’ll finally have marketing you can trust.

Founded in 2002

Raleigh, North Carolina, USA

15 employees (11 in marketing)

fatcatstrategies.com