Responsibilities

• Deliver against Ping Identity’s SEO and GEO strategy across traditional search engines and generative AI platforms, ensuring initiatives align with team and broader business priorities
• Drive technical SEO initiatives, including site structure, internal linking, schema, performance, and indexation
• Serve as the primary owner and point of contact for SEO and AI-enabled platforms, such as Conductor and AirOps, helping shape best practices and use cases
• Identify opportunities to improve off-site visibility and authority across third-party platforms and industry sources
• Partner closely with Web, Campaigns, and Product & Solution Marketing teams to support planning and execution
• Analyze performance data and communicate clear insights, recommendations, and tradeoffs to stakeholders
• Drive progress proactively, adjusting priorities in partnership as new opportunities or constraints emerge

Requirements

• 3+ years of direct SEO experience, with 5+ years of related digital marketing or performance marketing experience
• Experience working in a B2B technology environment
• Strong technical SEO fundamentals, including structured data and site performance optimization
• Hands-on experience with GA4, Google Search Console, and common SEO platforms such as Conductor or Semrush
• The ability to communicate complex ideas clearly to non-SEO audiences
• A proactive working style, with the ability to move work forward and make decisions using imperfect information
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.

Preferred

• Experience in cybersecurity, identity, or enterprise SaaS
• Experience optimizing content for generative AI engines, such as ChatGPT or Gemini
• Familiarity with AI-enabled workflows, content automation, or content engineering tools (e.g., AirOps)
• Familiarity with strategies for increasing brand/entity visibility in third-party sources leveraged by generative AI (e.g., Wikipedia, Reddit, industry media)
• Proven ability to collaborate across marketing functions to align SEO/GEO strategies with brand and campaign priorities
• A thought leadership mindset with interest in testing and innovating within the evolving AI-driven search landscape

Benefits

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement