Responsibilities

• Own end-to-end SEO and GEO strategy for a handful of B2B clients, from research and roadmap to execution and reporting
• Develop and present strategies that account for: Traditional organic search
• Google AI Overviews & evolving SERP layouts
• LLM visibility and brand representation (ChatGPT, Gemini, Perplexity, etc.)
• On-site content updates to improve KPIs
• Confidently present to senior marketing leaders and C-suite stakeholders, guiding prioritization and decision-making
• Act as the primary SEO/GEO point of contact, building trust through clarity, rigor, and results
• Complete keyword research, pillar and content collection strategies based on the client's goals, competitors, industry research, and how AI systems retrieve and synthesize information
• Design content strategies built for humans and machines
• Lead technical SEO initiatives, including crawlability, indexation, site architecture, internal linking, structured data, and performance

Requirements

• 3+ years of progressive SEO experience, ideally in an agency focused on B2B or enterprise clients
• Proven ability to build and execute long-term SEO strategies, not just audits or checklists
• Strong technical SEO foundation
• Hands-on experience with SEO tools such as SEMrush, SEOmonitor, Moz, and other emerging platforms focused on visibility and forecasting
• Familiarity with GA4, Google Search Console, Google Tag Manager, Looker Studio
• Strong analytical skills and comfort turning data into clear recommendations
• Excellent written and verbal communication skills, especially with senior stakeholders
• Ability to manage multiple clients and priorities in a fast-paced agency environment

Nice To Have

• Experience optimizing content and brands for AI Overviews and LLM-driven discovery, including Reddit and content creation
• Familiarity with content management systems, especially WordPress
• Experience with B2B buyer journeys and complex sales funnels
• Comfort experimenting with AI tools, workflows, and automation to improve efficiency and insight