Responsibilities

• Own SEO and GEO strategy and performance across an assigned portfolio of clients
• Build annual, quarterly, and monthly SEO priorities based on client goals, opportunities, and performance
• Identify the highest-impact opportunities across content, local SEO, technical SEO, UX, and conversion
• Turn SEO data into clear recommendations and actionable next steps with SEO implementation that you would handle on your own and with other team members, including copy and design team members.
• Continuously evaluate what is and isn’t working and adjust strategies accordingly
• Identify opportunities to increase qualified organic traffic, visibility, leads, and revenue
• Help ensure SEO strategy aligns with each client’s broader marketing and business goals
• Stay ahead of how AI-driven search, AI Overviews, answer engines, zero-click search, and evolving SERPs are changing organic visibility
• Explore strategies for increasing client visibility across both traditional search engines and AI-powered search experiences
• Test new SEO tools, workflows, technologies, and optimization approaches

Requirements

• - Have 2+ years of hands-on SEO experience and understand how strong SEO strategies are actually executed
• - Think strategically but are comfortable getting into the details when needed
• - Are genuinely excited about how AI is changing search and want to help figure out what comes next
• - Understand content, local, technical, UX, and on-page SEO as interconnected parts of a larger strategy
• - Know how to prioritize opportunities based on potential impact rather than simply completing tasks
• - Are comfortable analyzing data and turning it into decisions
• - Communicate clearly and confidently with both SEO experts and non-technical teammates
• - Are proactive and don’t need someone else to identify every opportunity for you
• - Enjoy testing ideas, measuring results, and changing direction when the data tells you to
• - Are naturally curious and continually learning

Preferred

• Experience with AI search optimization, entity SEO, schema, NLP, semantic SEO, or topical authority strategies
• Experience with landscaping, home services, B2B, multi-location businesses, or similar industries
• Experience with tools such as Semrush, Ahrefs, Screaming Frog, Google Search Console, GA4, Local Falcon, BrightLocal, Surfer, Clearscope, or similar platforms
• Experience using ChatGPT or other AI tools to improve SEO research, analysis, workflows, or productivity
• Understanding of UX and conversion rate optimization
• Experience collaborating directly with developers on technical SEO
• Experience with website migrations or redesigns

Benefits

• 99% remote
• Equipment reimbursement
• Monthly perks, including snack and coffee/tea subscriptions
• Flexible hours with a results-first mindset
• Paid training and professional development
• 15 days PTO to start, plus paid holidays
• 401(k) with company match
• Medical, dental, and vision insurance
• 100% of the employee medical premium paid by Halstead
• Cash medical opt-out benefit if you have qualifying insurance elsewhere