SEO Ecommerce, Social Media & AI Content Specialist

USA (Hybrid)

Salary Not AvailableMid Level4+ years expContract

Posted 3 months ago

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Job Summary

Lead AI-assisted content production and SEO for cannabis ecommerce, focusing on scalable, compliant content and local discovery.

  • Lead an AI-assisted content pipeline for cannabis topics at scale.
  • Must-have: 4+ years of hands-on SEO experience in ecommerce or regulated industries.
  • Standout: Ownership of programmatic/templated SEO across large page sets (12,000+ pages).

Job Description

Lead AI-assisted content production and SEO for cannabis ecommerce, focusing on scalable, compliant content and local discovery.

  • Lead an AI-assisted content pipeline for cannabis topics at scale.
  • Establish editorial standards for AI-generated content — fact-checking, brand voice, compliance review, and human-in-the-loop editing before every publish.
  • Optimize every piece for SEO: title tags, meta descriptions, headers, internal linking, and featured snippet targeting.
  • Repurpose blog content into social captions, email snippets, and short-form video scripts using AI tools.
  • Track content performance by page, cluster, and keyword — iterate based on traffic, rankings, and organic-attributed conversions.
  • Build and execute a comprehensive SEO strategy targeting high-intent cannabis consumers searching for products, dispensaries, and deals by location.
  • Scale programmatic SEO across 12,000+ dispensary menu pages — product listings, strain pages, category pages, and local landing pages.
  • Lead local SEO strategy to help dispensary partners rank in Google Maps and "near me" searches.
  • Conduct deep keyword research across cannabis categories (flower, edibles, concentrates, topicals), strain names, and geo-targeted queries.
  • Perform technical SEO audits and partner with engineering on crawlability, Core Web Vitals, and structured data.

Requirements

  • 4+ years of hands-on SEO experience, ideally in ecommerce, marketplace, or regulated industries.
  • Hands-on experience with AI writing tools (Claude, ChatGPT, Jasper, Surfer, or similar) in a professional content workflow.
  • Proven ability to produce high-volume, high-quality content with strong editorial judgment.
  • Experience with programmatic or templated SEO across large page sets.
  • Proficiency with Ahrefs, Semrush, Screaming Frog, and Google Search Console.
  • Experience managing multi-channel social media accounts professionally.
  • Familiarity with local SEO and Google Business Profile optimization.
  • Strong writing and editing skills — comfortable producing compliant cannabis content.

Preferred

  • Direct experience in cannabis, alcohol, or another regulated industry.
  • Knowledge of cannabis ad restrictions on Meta, Google, and TikTok.
  • Familiarity with Weedmaps, Leafly, or dispensary software (Dutchie, Jane).
  • Experience with influencer or affiliate program management.
  • Basic HTML/CSS for on-page implementation.
  • YouTube SEO or short-form video content experience.

Benefits

  • Health, dental, and vision benefits.
  • Budget for SEO tools, AI subscriptions, industry events, and professional development.
  • Opportunity to shape organic growth strategy at real industry scale.
  • Flexible remote or hybrid work arrangement.
JointCommerce logo

JointCommerce

JointCommerce is the leading consumer data and digital advertising technology platform built to help cannabis retailers and brands drive e-commerce sales with measurable results.

Founded in 2022
Los Angeles, California, USA
4 employees (1 in marketing)

Traffic Signals

Monthly Visitors
174.6K
Traffic Source Mix
Search
58.5%
Direct
33.7%
Referral
3.7%
Social
2.9%
Paid
1.1%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Roles Posted (Last 30 Days)
1