Responsibilities

• Conduct keyword research to identify growth opportunities and guide content strategy.
• Perform regular On-Page SEO audits (meta tags, headers, internal linking, and image alt-text).
• Monitor site health and "soft" technical SEO issues using tools like Google Search Console and Semrush/Ahrefs (e.g., fixing 404s, redirect chains, and sitemap errors).
• Track, analyze, and report on organic traffic performance and keyword rankings.
• Own the Google Business Profile (GBP) strategy: regularly update photos, posts, and business hours.
• Monitor and manage online reputation by responding to reviews and ensuring NAP (Name, Address, Phone) consistency across the web.
• Manage third-party listing aggregates (e.g., Yext, BrightLocal) to ensure local data accuracy.
• Execute website updates within the CMS (WordPress, Webflow, etc.), including landing page creation and blog formatting.
• Communicate with the technical dev team for complex backend issues while handling "front-of-glass" fixes (basic HTML/CSS adjustments) independently.
• Ensure all web content follows brand guidelines and UX best practices.
• Collaborate with digital strategists, content creators, and account managers to support organic search goals tied to broader marketing initiatives.
• Execute SEO tasks that support team defined strategies, including keyword research, on page optimization, and content updates.
• Provide SEO input during campaign planning and content discussions to ensure search considerations are incorporated early