SEO & Copywriting Specialist

Knoxville, TN (Hybrid)

Salary Not AvailableMid Level2+ years expOther

Posted 6 months ago

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Job Summary

Drive SEO-focused content for vacation rental clients to improve organic visibility and bookings.

  • Own content strategy and execution for client sites in collaboration with SEO leads.
  • Must-have: 2–3 years of agency or in-house SEO copywriting experience.
  • Standout: Cross-functional collaboration with Bluetent, Inhabit, and other teams.

Job Description

Responsibilities

  • Work closely with a portfolio of e-commerce vacation rental clients to develop and implement SEO content strategies based on individual client needs and business goals.
  • Write new website content or help generate content strategies for clients while working with a SEO specialist or Strategic Account Manager. This includes supporting content for property search pages, travel guides, event calendars, and other content relevant to guests and owners of short-term rental properties.
  • Write, optimize, and post blogs.
  • Migrate content to new websites.
  • Create content for new site builds via Content Setups
  • Prepare monthly reports using Looker Studio to communicate progress and strategies to clients.
  • Perform SEO edits, including adding links and keywords, to blogs and landing pages
  • Use analytics tools to evaluate performance of content
  • Use SEO tools such as Yoast to fix common issues with metadata
  • Create SEO-friendly page layouts

Requirements

  • Minimum of 2-3 years agency or in-house SEO copywriting experience.
  • Excellent communication skills – both verbal and written.
  • Experience writing and editing blogs for a website.
  • Basic knowledge of Google Analytics.
  • Comfortable working in Drupal and WordPress CMS. Page layout experience a plus. Experience with WordPress block editor or Advanced Custom Fields (ACF) preferred.
  • Able to use SEO site-audit tools to find and address issues.
  • Basic understanding of the Google ranking algorithm.
  • Able to apply search engine optimization best practices, such as internal linking, alt text, metadata, and content creation for E-E-A-T principles.
  • Ability to manage multiple client accounts at once, while keeping track of client initiatives, to-dos, tasks, and communication.
  • Strong attention to detail and excellent organizational skills.

Preferred

  • Experience with WordPress block editor or Advanced Custom Fields (ACF) preferred.

Benefits

  • Competitive Pay
  • Health Insurance: Medical, Dental, Vision and Prescription Plans
  • Health Savings Accounts
  • Flexible Spending Account
  • Dependent Flexible Spending Account
  • Critical Illness
  • Accident
  • Retirement Savings Plan (401K) with discretionary company match
  • Short and Long Term Disability
  • Company Paid $25,000.00 life insurance