Responsibilities

• Write SEO-optimized web pages: homepages, service pages, and location/service-area pages
• Write both short-form and long-form content — concise, conversion-focused pages (homepages, service pages, meta) and in-depth long-form pieces (blog posts, guides, pillar articles)
• Turn a content brief (target keyword, audience, key points) into copy that reads naturally and ranks
• Structure content with proper heading hierarchy (one H1, logical H2/H3s) and on-page SEO fundamentals
• Adapt your voice to each client and industry — plain-spoken and trustworthy for a contractor, warm and reassuring for a dental practice, credible and precise for a law firm
• Help develop content strategy — map topic clusters, plan editorial/blog calendars, and run content-gap analysis to decide what each client should publish and in what order
• Recommend what to create and why — tie content to search intent, the customer journey, and the client's business goals
• Interview clients to gather source material — we start each client with a questionnaire, then interview them to go deeper; you'll help lead those conversations to pull out their expertise, story, and authentic voice, and turn it into content
• Research an unfamiliar industry quickly and write about it with authority and accuracy
• Write locally-relevant content (neighborhoods, regional specifics) without thin, templated "doorway" pages

Requirements

• 3+ years in SEO content writing, including hands-on experience developing content strategy — not just executing briefs handed to you
• Proven ability to plan content, not just write it — topic clusters, editorial calendars, prioritizing what to create and why (examples or case studies welcome)
• Solid grasp of local SEO: keyword intent, service × location page strategy, internal linking, heading structure
• Fluent with AI writing tools (ChatGPT, Claude, etc.) — you use them for ideas and self-check faster, while applying your own SEO judgment, fact-checking, and brand-voice editing. We want someone who directs and verifies AI, not someone who publishes raw AI output.
• Versatility across industries and voices — you can write convincingly for a roofer, a dentist, and a law firm in the same week, and pick up new industries fast. This is one of the most important things we're hiring for.
• Comfortable with both short-form and long-form — the concision to make a homepage punchy and convert, and the structure and stamina to keep a 1,500+ word guide organized and engaging
• Clear, jargon-free writing; strong self-editing; excellent grammar
• Reliable communicator who works well from a brief and meets deadlines
• Comfortable interviewing clients — you can get a busy business owner talking, ask sharp follow-up questions, and translate what they say into content and brand voice. Professional and personable mostly on calls or video chats
• Strong keyword and topic research — you can build out a keyword/topic plan for a client, not just write around a target we hand you (Ahrefs/SEMrush/Google Keyword Planner)

Preferred

• Experience writing across multiple industries (any mix of home services, dental/medical, legal, or other local/professional services)
• Awareness of regulated-industry considerations (medical and legal content held to higher accuracy and trust standards)
• Familiarity with schema/structured data concepts (you don't have to code it, just understand it)