SEO Content Writer at Inspira Education | Chicago, IL

SEO Content Writer

Chicago, IL (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own the content engine for education topics, driving SEO-aligned editorial from blogs to case studies across web, social, and video while staying ahead of higher-ed trends.

Own topic-to-content workflow: align with search intent and user needs using GEO and E-E-A-T principles.
Channel-resilient content: adapt materials for web, social, video, and forums while keeping clarity and originality.
Trend-to-execution: translate evolving higher-ed data into practical, digestible content for target learners.

Job Description

Responsibilities

Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies
Collaborate with the SEO team to optimize content and complete any special projects.
Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals.
Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
Stay up to date on the latest developments, trends, and data around the future of higher education.
Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

Requirements

2+ years of experience in copywriting and editing
Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity
Exceptional research skills and ability to absorb complex topics and produce targeted content
Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content
Strong collaboration skills
Superior attention to detail and a stickler for accurate grammar
Ability to multitask and meet tight deadlines
Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards

Nice_to_have

Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing

Benefits

Health, dental, and vision insurance, base plans 100% employer paid
Flexible paid time off (PTO) and paid holidays
401(k) with company match

Inspira Education

4.2 Glassdoor

Inspira is reimagining higher education admissions so that every person can realize their full potential. As the world’s leading network of top admissions consultants in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds across the world.

Founded in 2020

New York, New York, USA

78 employees (13 in marketing)

www.inspiraeducationgroup.com

80% recommend to a friend

80% CEO approval