Responsibilities

• Ideate and oversee the content strategy for a select portfolio of clients.
• Audit site architecture, keyword mapping, and content performance of new clients.
• Conduct ongoing gap audits, page-level analysis, and competitor & keyword research for all clients.
• Create detailed content plans that lay out what pages we will create each quarter, balancing SEO best practices, innovative research strategies, and client requests.
• Ensure clients receive their content plans in a timely manner and that they understand and approve the strategy behind each plan.
• Collaborate with SEO Account Managers to stay on top of client content priorities/needs.
• Keep clear, detailed records of research, strategic decisions, and priority changes.
• Provide all necessary instructions and information to our Content Production and Publication teams to ensure content will be produced correctly.
• Track content progress in our content production queue to ensure content is being delivered and published on time.
• Track the performance of published content, adjusting the strategy as needed.
• Attend team meetings with clients and communicate with them directly as needed.
• Manage tickets and tasks inside our project management system.

Requirements

• 2+ years of SEO, content marketing, or other relevant experience.
• Experience writing or editing SEO content.
• Experience with SEO tools, specifically Google Search Console, Analytics, Ahrefs, and Screaming Frog.
• Proficient with WordPress.
• Excellent organizational and communication skills.
• Excellent attention to detail.
• Highly responsive and able to multitask and take initiative.
• Ability to manage multiple priorities in a fast-paced environment.
• Bachelor’s Degree, English or Marketing emphasis preferred.

Preferred

• Other CMS systems a bonus.
• Familiar with project management in a creative agency atmosphere.
• Entrepreneurial attitude and openness to change.