SEO Content Specialist

Brooklyn, NY (Unknown)

$70K/yr – $85K/yrMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end blog content for three brands, combining writing, SEO optimization, publication in WordPress, and calendar management, while conducting keyword research, tracking performance, and collaborating with cross-functional teams to keep content on-brand and timely.

Write and edit blog posts across brands with brand voices
Perform keyword research and apply SEO best practices, optimize structure and publication in WordPress
Track performance, flag underperforming content, and coordinate with teams to stay on-brand and on schedule

Job Description

Responsibilities

Blog Content Writing & Optimization
Write and edit blog posts across all three brands, following each brand's voice and content briefs
Optimize blog content for on-page SEO (titles, headers, keywords, internal linking)
Format and publish blog content in WordPress
Help maintain the content calendar, flagging deadlines and deliverables
SEO & Keyword Research
Conduct keyword research to identify blog topics and content opportunities
Apply SEO best practices to new and existing blog posts
Optimize blog content structure and language to improve visibility in AI Overviews and LLM-powered platforms
Support optimization of existing blog content for accuracy, relevance, and freshness

Requirements

Bachelor's degree, or equivalent experience
2-4 years of experience writing and optimizing SEO blog or web content, with strong writing samples
Solid understanding of on-page SEO fundamentals
Experience with SEO tools such as Google Search Console, GA4, or SEMrush
Comfortable learning and using WordPress (experience a plus, not required)
Comfortable using AI tools like Claude for content planning and drafting
Strong writing and editing skills across different tones/brands
Interest in AI Overviews, LLM platforms, and how search is evolving
Strong organizational skills and attention to detail
Ability to manage multiple projects and deadlines at once