SEO Content Specialist

USA (Remote)

$50K/yr – $75K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the SEO and content engine for Lithia’s web presence, shaping on-page optimization, content creation, and audits while staying ahead of industry trends and events.

  • Content & SEO Execution: Build and optimize SEO focused pages, meta data, headlines, and image tagging while conducting regular audits.
  • Competitive & Industry Signals: Track competitors and Lithia events or vehicle refreshes to inform content strategy.
  • Mentorship & Campaigns: Lead Online Content Specialists, craft growth plans, and own strategic campaigns with cross‑functional teams.

Job Description

Responsibilities

  • Website Optimization: Develop and optimize websites for both mobile and desktop.
  • SEO Strategy: Identify common search trends using industry tools and create content to boost organic visibility.
  • Content Creation: Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
  • Competitive Analysis: Monitor competitor activities and search trends to gain insights and propose innovative strategies.
  • Team Collaboration: Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
  • Content Audits: Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
  • Industry Awareness: Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
  • Mentorship: Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
  • Campaign Execution: Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

Lithia & Driveway

Our story began humbly in 1946, with the opening of a Chrysler-Plymouth-Dodge store across from Lithia Springs Park in Ashland, Oregon. Fifty years later, in 1996, after opening a few additional stores and training a talented team of leaders, our CEO decided the best way to give new opportunities to this incredible team was to join the public stock exchange. That’s when our mission of “Growth Powered by People” took off. Today, Lithia & Driveway is one of the nation’s fastest-growing automotive retailers and listed as 124 on the Fortune 500 (NYSE: LAD). We own more than 300 stores supporting over 50 automotive brands and provide job opportunities for more than 27,000 people. As Lithia & Driveway continues to grow, our success is fueled by the collective efforts, skills, and contributions of our people. We stand by our core values of taking personal ownership, improving constantly, earning customers for life and having fun in the process. Our high-performance culture keeps one focus in mind, making the customer experience better, as we aim to meet customers wherever, whenever, and however they desire. We offer a variety of opportunities across our hundreds of stores in the US, UK, and Canada; our Driveway, GreenCars, Driveway Finance Corporation brands as well as our home office. With positions in Sales, Service, Corporate, and Finance, we believe you’ll roll into the perfect spot at Lithia & Driveway. Join us as we continue to innovate and exceed our potential and our customers’ expectations. Lithia & Driveway is an equal opportunity employer that is committed to inclusion and diversity.

Founded in 1946
Medford, Oregon, USA
5.1K employees (230 in marketing)

Traffic Signals

Monthly Visitors
39.5K
Traffic Source Mix
Search
31.3%
Direct
60.3%
Referral
7.4%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
143 (3% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$400M
Last Raise
Post IPO Debt, 6 years ago

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