Drive client SEO strategy and execution, turning insights into prioritized, actionable plans that link content and technical SEO to business outcomes.

• Own, develop and execute SEO-driven content strategies and outcomes for client accounts
• Conduct in-depth keyword research and competitor analysis using tools such as Semrush and Ubersuggest
• Identify content gaps, topic clusters, competitive analysis, and authority-building opportunities

• Serve as the primary point of contact for client communication and ongoing strategy
• Translate high-level SEO strategy into clear priorities, timelines, and execution plans
• Identify growth opportunities and proactively bring recommendations to clients and internal teams
• Connect SEO efforts to conversions, key events, and business outcomes — not just rankings or traffic
• Develop and execute SEO-driven content strategies aligned to search intent and business goals
• Produce and oversee high-quality, SEO-optimized content including blog posts, landing pages, and pillar pages
• Lead content rewrites and new content initiatives to support ongoing growth and website builds
• Optimize on-page elements including metadata, headers, internal linking, URL structure, and content formatting

• Identify and address technical SEO issues surfaced through audits, coordinating with developers to implement fixes
• Provide recommendations for improving site architecture, including sitemap structure, navigation, and URL hierarchy
• Ensure content is properly structured for crawlability, indexing, and user experience
• Support implementation of schema markup, internal linking strategies, and site-wide SEO enhancements
• Leverage AI tools and automation to improve efficiency and scalability
• Monitor SEO performance using Google Analytics, Google Search Console, and SEO tools
• Analyze trends across rankings, traffic, and conversions to inform strategy
• Continuously refine approach based on performance data and insights
• Provide actionable recommendations to improve rankings, engagement, and conversions