SEO Content Analyst

Responsibilities

• Optimize content for GEO and AEO to improve visibility across AI-driven search and answer platforms
• Lead digital PR, Reddit and SEO outreach initiatives, maintaining relationships with key partners to support authority building and backlink growth
• Manage agency partnerships and content production vendors to ensure quality, efficiency, and alignment with business goals
• Oversee and execute the local SEO program, including Uberall platform, listings management, audits, and ongoing optimization
• Support new store openings by launching and optimizing local SEO listings, ensuring each location has immediate visibility on the web (Apple Maps, Google Maps, etc)
• Managing the reputation management program, which is critical to maintaining brand trust, improving ratings and reviews, and influencing conversion decisions across platforms
• Lead keyword research, competitive analysis, and search trend identification using tools such as Glimpse and Clearscope
• Develop and execute content strategy across editorial and eCommerce initiatives, leveraging data insights and AI-driven tools
• Oversee the Content Hub strategy, including editorial calendar management, content ideation, and production planning across SEO, digital PR, and partnerships
• Conduct content audits and gap analyses to identify performance opportunities and prioritize new content development

Requirements

• Bachelor’s degree (B.A. or B.S.) from an accredited four-year college or university in Business Administration, Journalism, English, or a related field, or equivalent practical experience.
• Minimum of 5 years of experience in digital SEO, PR, outreach, relationship management, content development, AI-assisted content production, keyword research, and local SEO.
• An equivalent combination of education and experience will be considered.
• Computer Skills: To perform this job successfully, an individual must have proficient experience in Microsoft 365 products.
• Must have strong Excel skills.
• Certificates and Licenses: Google Analytics certification is preferred.
• Supervisory Responsibilities: This position does not have supervisory responsibilities.

Preferred

• Google Analytics certification is preferred.

Benefits

• Medical (full-time only)
• Dental (full-time only)
• Vision (full-time only)
• 401(k) with Company match (full and part-time)
• Vacation (full-time only or as otherwise required by applicable law)
• Paid Sick Leave (full and part-time)
• Flex or Health Spending Account (for eligible full-time only)
• Employee Assistance Program (full and part-time)
• Holiday pay (full-time only)
• Life insurance (full-time only)