SEO Analyst, Salt Lake City, UT

Responsibilities

• Conduct keyword research to identify high-value search phrases to drive traffic and guide content teams.
• Perform keyword and competitor analyses.
• Execute effective link-building strategies.
• Optimize page content, metadata, and other on-page elements.
• Keep up to date on current algorithm, and SEO trends.
• Monitor daily performance metrics to understand SEO strategy performance.
• Create reporting on website analytics and performance.
• Monitor SEO metrics and key performance indicators to identify insights and potential issues.
• Understand and present information on industry best practices for measuring success of search.
• Performs other related duties as assigned.

Requirements

• Bachelor’s degree and 2+ years of related experience, or an advanced degree without experience.
• A Bachelor’s degree in marketing, advertising, communications, business, or a related area is preferred.
• 3+ years of experience in successfully executing SEO campaigns.
• Basic knowledge of HTML, CSS and JavaScript.
• Strong understanding of search engine algorithms, technical SEO, and ranking methods.
• Experience with SEO industry programs and tools such as Google Analytics, SEMrush, Screaming Frog, SEOClarity or similar.
• Experience with CMS platforms AEM, WordPress, or similar.
• Experience with content management tools such as WorkFront.

Benefits

• bonuses
• medical, dental, vision, telehealth and mental healthcare
• health savings account and flexible spending account
• basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage
• retirement savings plan
• wellbeing program
• discounted WGU tuition
• flexible paid time off for rest and relaxation with no need for accrual
• flexible paid sick time with no need for accrual
• 11 paid holidays