SEO Analyst, iLawyer Marketing

Responsibilities

• Collaborate with the SEO team to develop and execute strategies that improve online visibility and drive organic traffic
• Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
• Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
• Perform regular site audits to identify technical and content-related improvements
• Monitor and analyze rankings and SERP performance, refining SEO strategies and optimizing content based on insights
• Analyze website performance using Google Analytics (GA4) to track KPIs and support data-driven recommendations
• Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
• Support link building efforts using 100% white-hat strategies, including outreach and relationship building
• Execute targeted outreach initiatives to secure valuable backlink placements, analyzing profiles to identify areas for improvement
• Deploy tactics to incrementally increase traffic numbers to client websites

Requirements

• 1+ years of hands-on experience in SEO, preferably within a small to mid-sized marketing agency, or legal marketing environment
• Foundational understanding of on-page, off-page, and technical SEO best practices
• Ability to optimize websites and digital content to improve search visibility and user engagement
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
• Proficient in Microsoft Office, specifically Excel
• Experience using Google Analytics (GA4) to analyze performance and identify actionable insights
• Working knowledge of high-quality link-building strategies, cultivating authoritative backlinks through strategic outreach and relationship-building efforts
• Demonstrated mastery in backlink analysis and basic SEO auditing processes
• Experience with local and video optimization preferred
• PR experience preferred

Preferred

• Experience with local and video optimization preferred
• PR experience preferred

Benefits

• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2000 annual tuition reimbursement for continued education
• Monthly data stipend to support your remote work environment
• Paid Vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid Days for You to reset and recharge
• Paid birthday holiday to celebrate your special day