Responsibilities

• As the SEO & AIO Specialist at Viasat, you will be responsible for driving visibility, engagement, and trust across both traditional search engines (SEO) and AI-driven discovery platforms (AIO) such as Google’s AI Overviews, Bing Copilot, ChatGPT, and others. This role will primarily focus on Viasat's B2C and B2B Broadband Services in the United States supporting customer aquisition efforts.
• This role blends technical SEO expertise, content strategy, and AI search optimization to ensure our brand ranks well, appears accurately, and earns positive representation in generative search results.
• Conduct keyword, competitor, and SERP intent research to identify content opportunities.
• Optimize on-page elements: titles, meta descriptions, headers, internal linking, and schema markup.
• Perform regular technical audits (site speed, crawlability, indexation, Core Web Vitals).
• Collaborate with web developers to implement SEO best practices across CMS.
• Track and report on organic traffic, keyword rankings, and conversion performance using Adobe Analytics, GSC, and SEO platforms (Ahrefs, SEMrush, etc.).
• Research how our brand and competitors appear in Google AI Overviews, Perplexity, and ChatGPT search results.
• Optimize content and structured data to increase visibility and accuracy in AI-generated summaries.
• Identify AI citation opportunities by improving factual, source-attributable, and entity-based content.

Requirements

• 3–5+ years of experience in SEO (agency or in-house).
• Solid understanding of search intent, keyword research, and technical SEO fundamentals.
• Working knowledge of Google Search Console, GA4, Ahrefs/SEMrush, and schema markup.
• Excellent writing and analytical skills.
• Familiarity with AI search experiences (Google SGE, Bing Copilot, ChatGPT).

Preferred

• Experience with content strategy, AI-driven analytics, or entity-based SEO.
• Knowledge of structured data, JSON-LD, and content taxonomy management.
• Exposure to brand reputation management
• Comfort working with developers and content teams in CMS environments

Benefits

• Additional cash or stock incentives may be provided as part of the compensation package, in addition to a range of medical, financial, and/or other benefits, dependent on the position offered.
• Learn more about Viasat’s comprehensive benefit offerings that are focused on your holistic health and wellness at https://careers.viasat.com/benefits.