Responsibilities

• Content Development and Optimization: Create and deliver high-quality, strategic copy for the Commercial insurance business, including landing pages, blog posts, long-form SEO articles and more, tailored to the target audience.
• AI Integration: Utilize AI-powered tools to streamline content creation workflows, generate ideas, and optimize outputs while maintaining brand voice and high-quality standards.
• SEO and GEO/ AEO Strategy: Develop content that adheres to traditional SEO principles (e.g., keyword optimization, on-page SEO) and incorporate emerging GEO/ AEO strategies to meet search intent and perform effectively on voice search and answer engines.
• Performance Analysis: Track, analyze, and report on the performance of Commercial insurance-focused SEO content efforts. Use data-driven insights to refine strategies, improve results, and adapt messaging based on customer behavior and search trends.
• Content Optimization: Review and refine AI-generated content for tone, consistency, and effectiveness, ensuring all outputs meet brand, high-quality, and SEO and GEO/ AEO standards.
• Trend Monitoring: Stay informed about Google algorithm updates, AI advancements, and trends in the commercial insurance SEO ecosystem. Assess risks and opportunities specific to the sector and apply best practices to maintain a competitive content edge.
• Process Improvement: Identify and implement opportunities to enhance content creation workflows, including refining AI prompts, developing reusable frameworks, and establishing structured processes for efficiency and scalability.
• Brand Alignment : Ensure all content adheres to GEICO’s brand guidelines, voice, and messaging standards while addressing the unique needs of the Commercial insurance audience.
• Collaboration: Partner with Marketing, Product, and cross-functional teams to support content creation, content planning, and execution timelines, ensuring alignment with overall business objectives and legal compliance.
• Data-Driven Experimentation: Foster a data-informed culture by testing new content ideas within the Commercial insurance space, gathering insights, and implementing scalable solutions to drive business growth.

Requirements

• Experience: 4–6 years of professional copywriting experience, preferably within an agency or in-house creative team, with a strong portfolio showcasing diverse work across digital formats.
• SEO Expertise: Proven experience in creating SEO-driven content, including keyword optimization, on-page SEO, and a solid understanding of search intent, topical depth, and structured formatting.
• AEO Expertise : Strong understanding of emerging GEO and AEO strategies, with experience in optimizing content for LLMs , structuring information to align with answer engine algorithms, and meeting modern search intent.
• AI Proficiency: Demonstrated experience using AI-powered tools to enhance content creation workflows, ideation, and optimization.
• Content Strategy: Strong ability to translate marketing briefs and strategic concepts into clear, engaging, and impactful written content tailored to specific audience needs.
• Analytical Skills: Experience tracking and analyzing content performance metrics, with the ability to derive actionable insights to refine strategies and improve results.
• Collaboration: Proven ability to work effectively in cross-functional teams, collaborating with designers, marketers, and SEO specialists to achieve campaign objectives.
• Technical Knowledge: Understanding of Google algorithm updates, SEO trends, and the Commercial Insurance SEO ecosystem, with the ability to assess risks and opportunities.
• Attention to Detail : Exceptional proofreading and editing skills, ensuring all content meets brand, high-quality, and SEO standards.
• Project Management: Ability to manage multiple projects and deadlines in a fast-paced environment, ensuring timely delivery of high-quality content.

Preferred

• Drives Results Through Content: You take ownership of content goals, crafting high-quality, strategic copy that drives measurable outcomes and supports Commercial Insurance growth.
• Creative and Adaptable Storytelling: You embrace innovation and adapt your writing style to meet evolving SEO , GEO and AEO trends, creating specialized content solutions for Commercial Insurance challenges.
• Audience-Centric Writing: You prioritize the needs of Commercial buyers, crafting content that aligns with their search behaviors, intentions, and decision-making processes.
• Collaborative Content Development: You excel in cross-functional environments, working closely with teams to integrate content seamlessly into broader Commercial-focused strategies.
• Data-Informed Content Strategy: You leverage analytics to refine content performance, using data-driven insights to optimize messaging and advocate for impactful SEO , GEO & AEO initiatives in the Commercial Insurance space.