Responsibilities

• Monitor and analyze how LLMs interpret and summarize AOA content.
• Identify inaccuracies or gaps in AI-generated outputs and recommend corrective content strategies.
• Optimize content structures including entities, FAQs, citations, and topical authority to improve LLM recognition.
• Test prompts regularly to evaluate representation of membership, board certification, CME, and OMED content.
• Lead SEO optimization for AOA web properties, including metadata, internal linking, schema markup, and content hierarchy.
• Conduct keyword and entity research to inform content planning, with a focus on semantic and conversational search.
• Perform technical SEO audits to ensure crawlability, indexing, accessibility, and content accuracy.
• Manage site taxonomy, tagging frameworks, and structured content models to improve cross-site discoverability.
• Enhance content clarity, hierarchy, and alignment with user intent across AOA digital properties.
• Recommend improvements to page templates, URL structures, and navigation to support optimized findability.

Requirements

• Experience with SEO management tools such as SEMrush, Moz, Screaming Frog, Google Search Console and SiteImprove.
• Experience with Google Analytics 4 and/or enterprise analytics platforms.
• Understanding of LLM behavior and emerging AI search platforms (e.g., ChatGPT, Gemini, Claude).
• Experience optimizing content for AI/LLM environments, including semantic search strategies.
• Experience with structured data (schema markup), metadata, taxonomy, and digital content architecture.
• Proficiency with CMS platforms (Sitecore, WordPress, or like platforms).
• Strong analytical and communication skills and experience collaborating with content, marketing, and IT/web teams.
• Bachelor’s degree in marketing, communications, information science, digital strategy, or a related field.
• 3–5 years of experience in SEO, content optimization, or digital strategy.

Preferred

• Knowledge of healthcare, professional associations, online education / certification programs, and membership content models.
• Experience with framing KPIs and reporting for current and emerging platforms.

Benefits

• Medical
• Dental
• Vision
• Life and AD&D
• Long and Short-term Disability
• FSA/HSA
• Commuter Benefits
• 401(k) with match