SEO & AEO Specialist

Chicago, IL (Hybrid)

$60K/yr – $65K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive the intersection of SEO and AI-driven discovery for AOA content, ensuring accurate AI interpretations, robust content structures, and scalable findability across certification, CME, OMED, and membership programs.

  • AI Awareness & Validation: Monitor LLM outputs and close gaps to keep content representations accurate and aligned with user intent.
  • Content Architecture & AI Signals: Optimize entities, FAQs, schema, and topical authority to boost AI understanding and search visibility.

Job Description

Responsibilities

  • Monitor and analyze how LLMs interpret and summarize AOA content.
  • Identify inaccuracies or gaps in AI-generated outputs and recommend corrective content strategies.
  • Optimize content structures including entities, FAQs, citations, and topical authority to improve LLM recognition.
  • Test prompts regularly to evaluate representation of membership, board certification, CME, and OMED content.
  • Lead SEO optimization for AOA web properties, including metadata, internal linking, schema markup, and content hierarchy.
  • Conduct keyword and entity research to inform content planning, with a focus on semantic and conversational search.
  • Perform technical SEO audits to ensure crawlability, indexing, accessibility, and content accuracy.
  • Manage site taxonomy, tagging frameworks, and structured content models to improve cross-site discoverability.
  • Enhance content clarity, hierarchy, and alignment with user intent across AOA digital properties.
  • Recommend improvements to page templates, URL structures, and navigation to support optimized findability.

Requirements

  • Experience with SEO management tools such as SEMrush, Moz, Screaming Frog, Google Search Console and SiteImprove.
  • Experience with Google Analytics 4 and/or enterprise analytics platforms.
  • Understanding of LLM behavior and emerging AI search platforms (e.g., ChatGPT, Gemini, Claude).
  • Experience optimizing content for AI/LLM environments, including semantic search strategies.
  • Experience with structured data (schema markup), metadata, taxonomy, and digital content architecture.
  • Proficiency with CMS platforms (Sitecore, WordPress, or like platforms).
  • Strong analytical and communication skills and experience collaborating with content, marketing, and IT/web teams.
  • Bachelor’s degree in marketing, communications, information science, digital strategy, or a related field.
  • 3–5 years of experience in SEO, content optimization, or digital strategy.

Preferred

  • Knowledge of healthcare, professional associations, online education / certification programs, and membership content models.
  • Experience with framing KPIs and reporting for current and emerging platforms.

Benefits

  • Medical
  • Dental
  • Vision
  • Life and AD&D
  • Long and Short-term Disability
  • FSA/HSA
  • Commuter Benefits
  • 401(k) with match
American Osteopathic Association logo

American Osteopathic Association

The American Osteopathic Association (AOA) represents more than 197,000 osteopathic physicians (DOs) and osteopathic medical students; promotes public health; encourages and funds scientific research; serves as the primary certifying body for DOs; and is the accrediting agency for colleges of osteopathic medicine. To learn more about DOs and the osteopathic philosophy of medicine, visit www.osteopathic.org.

Chicago, Illinois, USA
285 employees (24 in marketing)