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Marketing jobs

41,885 marketing jobs

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All marketing roles in the US for senior level marketers

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All marketing roles in the US for senior level marketers

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10,000+ jobs

Sr. Product Marketing Manager, Programmatic Ad Solutions

Lyft

New York City, NY (Hybrid)

$143K/yr - $179K/yrIn-houseFull-timeSenior level10+ years exp.

2 weeks ago

SEO Client Strategy Owner

DTC SEO Agency

USA (Remote)

$67K/yr - $80K/yr (Est.)AgencyFull-timeSenior level3+ years exp.

2 weeks ago

Senior Video Producer

INVNT®

New York City, NY (Hybrid)

$115K/yr - $140K/yrAgencyFull-timeSenior level8+ years exp.

2 weeks ago

Paid Social Manager

YPM

Irvine, CA (On-site)

$90K/yr - $120K/yrAgencyFull-timeSenior level5+ years exp.

2 weeks ago

Senior Account Executive, Marketing Engineer

Ketchum

Chicago, IL (Hybrid)

$70K/yr - $85K/yrAgencyFull-timeSenior level3+ years exp.

2 weeks ago

VP, Associate Creative Director, Art

Biolumina

New York City, NY (Hybrid)

$132K/yr - $152K/yr (Est.)AgencyFull-timeSenior level

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Associate Director, Integrated Media Planning - Luxury (Contract)

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New York City, NY (Hybrid)

$70K/yr - $125K/yrAgencyFull-timeSenior level6+ years exp.

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$125K/yr - $165K/yrAgencyFull-timeSenior level8+ years exp.

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2 weeks ago

Lyft

Sr. Product Marketing Manager, Programmatic Ad Solutions

New York City, NY (Hybrid)

$143K/yr – $179K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

Job Summary

Own and lead the end-to-end programmatic strategy for Lyft Ads with a focus on Audience Extension, including revenue-driving partnerships, go-to-market motions, and cross-functional collaboration with Product, Data Science, and Sales.

Own the programmatic strategy and GTM for Audience Extension
Drive partnerships and revenue across DSPs, SSPs, data clean rooms, and measurement providers
Collaborate with Product, Engineering, and Finance to ensure scalable, differentiated offerings

Job Description

Responsibilities

Programmatic Strategy & Audience Extension Go-to-Market
Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app.
Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners.
Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration.
Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.
Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position.
Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions.
Programmatic Channel & Partner Management
Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.
Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem — defining how Lyft Ads integrates technically, commercially, and strategically with each partner.

Requirements

10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.
Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners.
Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms.
Experience developing go-to-market strategies and pricing frameworks for advertising products.
Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.
Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios.
Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.
Bachelor's degree or equivalent experience.

Preferred

Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher.
Familiarity with audience extension products and off-platform programmatic solutions built on first-party data.
Prior experience in a product marketing, strategy, or bizdev role within an ad tech organization.
Understanding of location-based advertising, mobility data, and contextual targeting methodologies.
Experience building and managing joint business plans with major agency holding companies and independent agencies.

Benefits

Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan with company match to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Monthly Lyft credits and complimentary Lyft Pink membership

Lyft

3.7 Glassdoor

Whether it’s an everyday commute or a journey that changes everything, Lyft is driven by our purpose: to serve and connect. In 2012, Lyft was founded as one of the first ridesharing communities in the United States. Now, millions of drivers have chosen to earn on billions of rides. Lyft offers rideshare, bikes, and scooters all in one app — for a more connected world, with transportation for everyone.

Founded in 2012

San Francisco, California, USA

27K employees (354 in marketing)

www.lyft.com

60% recommend to a friend

47% CEO approval

Salaries

Posted range

$143K/yr – $179K/yr

Taken straight from the job posting.

See all Lyft salaries

Marketing Team

Marketing Team Size

220 (1% of company)

Median Career Experience

13 years

Median Tenure

8.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Dan Friedman

Vice President, Growth Marketing

At the company for 8 years 3 months

Maggie (New) Bell

Marketing Director, Global Growth

At the company for 5 years 11 months

Melissa M.

Director, Brand, Consumer and Product Communications

At the company for 1 year 5 months

Robyn Bald

Senior Director of Growth Marketing

At the company for 7 years 8 months

Funding

Total Funding

$5.8B

Last Raise

$450M

Post IPO Debt, 6 months ago

Funding History

Sep 2025
Post IPO Debt • $450M
Feb 2024
Post IPO Debt • $400M
Feb 2021
Post IPO Equity

Traffic Signals

Monthly Visitors

11.8M

Monthly Google Ads Budget

$576.8K

Traffic Source Mix

37.6%

Direct

51.8%

Referral

8.8%

Social

0.7%

Paid

0.9%

Headcount Trend

Current headcount: ~27.2K

Recent News

Lyft Helps Wicked Fans Hit the Cinema in Style

Nov 18, 2025 • Little Black Book | LBBOnline

Blues and Lyft announce nonexclusive rideshare partnership

Nov 11, 2025 • NHL.com

Lyft Unveils New Features to Empower Drivers and Boost Earnings

Nov 9, 2025 • Small Business Trends

Links

www.lyft.com

X (Twitter)

Crunchbase

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Responsibilities

Programmatic Strategy & Audience Extension Go-to-Market
Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app.
Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners.
Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration.
Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.
Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position.
Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions.
Programmatic Channel & Partner Management
Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.
Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem — defining how Lyft Ads integrates technically, commercially, and strategically with each partner.

Requirements

10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.
Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners.
Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms.
Experience developing go-to-market strategies and pricing frameworks for advertising products.
Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.
Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios.
Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.
Bachelor's degree or equivalent experience.

Preferred

Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher.
Familiarity with audience extension products and off-platform programmatic solutions built on first-party data.
Prior experience in a product marketing, strategy, or bizdev role within an ad tech organization.
Understanding of location-based advertising, mobility data, and contextual targeting methodologies.
Experience building and managing joint business plans with major agency holding companies and independent agencies.

Benefits

Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan with company match to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Monthly Lyft credits and complimentary Lyft Pink membership