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Marketing jobs

33,415 marketing jobs

6 days ago

Senior Manager, Product Marketing – CRM for Banking

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All marketing roles in the US for senior level marketers

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All marketing roles in the US for senior level marketers

Get alerts for this search

10,000+ jobs

Senior Manager, Product Marketing – CRM for Banking

ServiceNow

Santa Clara, CA (Remote)

$166K/yr - $290K/yrIn-houseFull-timeSenior level7+ years exp.

6 days ago

Staff Product Marketing Manager, Creator Monetization

Linktree

Los Angeles, CA (Remote)

$215K/yr - $225K/yrIn-houseFull-timeSenior level8+ years exp.

6 days ago

Associate Creative Director, Art

M+C Saatchi SSK

New York City, NY (On-site)

AgencyFull-timeSenior level6+ years exp.

6 days ago

Executive Creative Director

M+C Saatchi SSK

New York City, NY (On-site)

$275K/yr - $300K/yrAgencyFull-timeSenior level

6 days ago

Senior Marketing Manager

Horseshoe Bay Resort

Inglewood, CA (On-site)

$90K/yr - $110K/yrIn-houseFull-timeSenior level3+ years exp.

6 days ago

MARKETING MANAGER

TPIS

USA (On-site)

$80K/yr - $90K/yrIn-houseFull-timeSenior level5+ years exp.

6 days ago

Social Media Strategist - Growth & Acquisition Media

EchoStar Corporation

Englewood, CO (On-site)

$84K/yr - $120K/yrIn-houseFull-timeSenior level8+ years exp.

6 days ago

Account Director

EVERSANA INTOUCH

Chicago, IL (Remote)

$104K/yr - $150K/yrAgencyFull-timeSenior level8+ years exp.

6 days ago

Senior People Business Partner

Attentive

Chicago, IL (Remote)

$114K/yr - $145K/yrAgencyFull-timeSenior level5+ years exp.

6 days ago

Integrated Marketing Manager (Americas)

BNI Global LLC

Charlotte, NC (On-site)

$75K/yr - $95K/yrIn-houseFull-timeSenior level5+ years exp.

6 days ago

Associate Director, Media Buying

Bully Pulpit International

District of Columbia, USA (Hybrid)

$100K/yr - $110K/yrAgencyFull-timeSenior level4+ years exp.

6 days ago

Senior Paid Media Strategist

ATAK Interactive

USA (Remote)

$90K/yr - $120K/yrAgencyFull-timeSenior level3+ years exp.

6 days ago

Senior Talent Publicist ($100K-$300K + 25-30% commission)

The PR Firm

New York City, NY (Remote)

$100K/yr - $300K/yrAgencyFull-timeSenior level5+ years exp.

6 days ago

Vice President, Corporate

Hunter

New York City, NY (Hybrid)

$115K/yr - $150K/yrAgencyFull-timeSenior level8+ years exp.

6 days ago

Senior Paid Search Manager (SEM)

TickPick

New York City, NY (Hybrid)

$145K/yr - $175K/yrIn-houseFull-timeSenior level5+ years exp.

6 days ago

VP, Global Commerce

Propelis

Chicago, IL (Hybrid)

$200K/yr - $240K/yrAgencyFull-timeSenior level

6 days ago

Senior Product Marketing Manager, API, Cloud, & Security

AlphaSense

New York City, NY (On-site)

$134K/yr - $184K/yrIn-houseFull-timeSenior level6+ years exp.

6 days ago

Senior Paid Social Manager

Zeta Global

Miami, FL (Hybrid)

$60K/yr - $98K/yrIn-houseFull-timeSenior level2+ years exp.

6 days ago

Senior Demand Generation Manager (US remote, West Coast preferred)

SAFR from RealNetworks

USA (Remote)

$110K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

6 days ago

Senior Associate, Digital Ads

PLUS Communications

Arlington, VA (Hybrid)

AgencyFull-timeSenior level2+ years exp.

6 days ago

ServiceNow

Senior Manager, Product Marketing – CRM for Banking

Santa Clara, CA (Remote)

$166K/yr – $290K/yrSenior Level7+ years expFull time

Posted 6 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the Banking CRM product narrative, drive market releases, and craft banking-specific messaging that differentiates ServiceNow while supporting sales cycles and executive-level differentiation.

Own the Banking CRM narrative and connect AI, data, and governance to banking outcomes.
Partner with product and sales to translate capabilities into market-ready messaging and momentum.

Job Description

Responsibilities

Own the product narrative for CRM for Banking. Develop and maintain crisp, compelling messaging for Banking CRM, inclusive of Financial Services Operations. Connect its AI, data, case management, workflow, integration, and governance capabilities to the outcomes banking buyers care about most. Articulate why ServiceNow can connect customer engagement with end-to-end execution across front, middle, and back offices.
Drive release cycles from product to market. Partner closely with product management to stay ahead of the Financial Services Operations roadmap, translate new banking capabilities into market-ready messaging, and orchestrate launches that create real momentum. Turn innovation across customer onboarding, customer service, relationship growth, disputes, fraud, complaints, cards, deposits, loans, payments, treasury, and AI-powered banking operations into clear buyer value.
Create the messaging that powers banking sales. Develop positioning, proof points, competitive differentiators, and narrative frameworks that give sellers a consistent story for Banking CRM. Make the value tangible for retail, commercial, cards, payments, fraud, treasury, contact center, digital, technology, risk, and operations stakeholders.
Support active banking sales cycles with expert positioning. Be the product marketing partner the field can call when a Banking CRM opportunity gets complicated. Bring sharp positioning, competitive clarity, product depth, and fluency in banking operations to strategic pursuits, executive briefings, demos, workshops, and proof-of-value motions.
Translate the competitive landscape into clear differentiation. Monitor traditional CRM platforms, workflow and case-management vendors, AI-native entrants, contact center providers, and custom-build approaches. Use AI-powered research to synthesize market signals and maintain differentiation grounded in ServiceNow's ability to orchestrate compliant, end-to-end banking work, not simply manage the front-office interaction.

Requirements

7+ years in B2B product marketing or industry marketing, with meaningful exposure to banking, financial services technology, CRM, customer service, or operations platforms.
Proven experience in product marketing. You know the craft. Positioning frameworks, messaging hierarchies, launch planning, sales enablement, competitive analysis, customer stories: these aren’t new concepts to you. You’ve done the work and have the launches to show for it.
Real familiarity with banking. You understand how customer journeys cross retail and commercial banking, contact centers, branch and relationship-management teams, and middle- and back-office operations. Concepts such as KYC/KYB, disputes, fraud, complaints, onboarding, servicing, payments, cards, deposits, loans, treasury operations, and regulatory controls are not new to you.
A track record of partnering with product, sales, solution consulting, and industry go-to-market teams to drive pipeline and adoption, not just awareness. You measure success in deals influenced, seller activation, sales cycles accelerated, and market impact.
The ability to make complex banking technology feel simple. You can translate an AI-native platform, banking data model, workflows, integrations, and embedded controls into a concise story for an executive buyer with a specific operational or customer problem to solve.
AI is already central to how you work, and you can prove it. You've rebuilt your workflow around AI tools in the last 12 months. Research, drafting, competitive monitoring, asset creation, release content: AI is in all of it. You can speak specifically to what changed, what you stopped doing manually, and how it made your output better and faster.
You think in systems, not one-off tasks. You don't just use AI for individual pieces of content. You build AI-assisted workflows that your whole team can run. Repeatable, scalable, and high-quality output is the standard you hold yourself and others to.
Strong cross-functional instincts. You're effective influencing product managers, field sales leaders, and demand generation teams without direct authority over any of them.

Benefits

Health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.

ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004

Santa Clara, CA, US

32K employees (2,162 in marketing)

www.servicenow.com

89% recommend to a friend

97% CEO approval

Traffic Signals

Monthly Visitors

3.8M

Monthly Google Ads Budget

$1.1M

Traffic Source Mix

39.6%

Direct

49.8%

Referral

7.1%

Social

2.1%

Paid

1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size

1,319 (4% of company)

Median Career Experience

20 years

Median Tenure

5 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Michael Anas

Sr. Dir, Global TA - Head of Corp Functions Recruiting (Mktng/Brand/Comms, FIN, HR, STRAT, LGL)

At the company for 8 years 10 months

Lin Pham

Director, Talent Brand Marketing

At the company for 6 years 6 months

Marketing Leadership

Colin Fleming

EVP, Chief Marketing Officer

At the company for 2 years 4 months

Tracy DeGregorio

VP Marketing Data & Analytics

At the company for 10 months

Peter Russo

VP, Core Business Workflows, Product & Solutions Marketing

At the company for 4 years 1 month

Kara Callaway

VP Company Marketing

At the company for 2 years

Funding

Total Funding

$83.7M

Last Raise

$11M

Post IPO Equity, 3 years ago

Funding History

Dec 2022
Post IPO Equity
Mar 2012
Private Equity • $11M
Feb 2012
Private Equity • $17.9M

Recent News

ServiceNow AI Agents Can Be Tricked Into Acting Against Each Other via Second-Order Prompts

Nov 19, 2025 • The Hacker News

ServiceNow scales global AI and workflow operations on Azure Ultra Disk

Nov 11, 2025 • Microsoft

Here’s What Impacted ServiceNow (NOW) in Q3

Nov 3, 2025 • Yahoo Finance

Responsibilities

Own the product narrative for CRM for Banking. Develop and maintain crisp, compelling messaging for Banking CRM, inclusive of Financial Services Operations. Connect its AI, data, case management, workflow, integration, and governance capabilities to the outcomes banking buyers care about most. Articulate why ServiceNow can connect customer engagement with end-to-end execution across front, middle, and back offices.
Drive release cycles from product to market. Partner closely with product management to stay ahead of the Financial Services Operations roadmap, translate new banking capabilities into market-ready messaging, and orchestrate launches that create real momentum. Turn innovation across customer onboarding, customer service, relationship growth, disputes, fraud, complaints, cards, deposits, loans, payments, treasury, and AI-powered banking operations into clear buyer value.
Create the messaging that powers banking sales. Develop positioning, proof points, competitive differentiators, and narrative frameworks that give sellers a consistent story for Banking CRM. Make the value tangible for retail, commercial, cards, payments, fraud, treasury, contact center, digital, technology, risk, and operations stakeholders.
Support active banking sales cycles with expert positioning. Be the product marketing partner the field can call when a Banking CRM opportunity gets complicated. Bring sharp positioning, competitive clarity, product depth, and fluency in banking operations to strategic pursuits, executive briefings, demos, workshops, and proof-of-value motions.
Translate the competitive landscape into clear differentiation. Monitor traditional CRM platforms, workflow and case-management vendors, AI-native entrants, contact center providers, and custom-build approaches. Use AI-powered research to synthesize market signals and maintain differentiation grounded in ServiceNow's ability to orchestrate compliant, end-to-end banking work, not simply manage the front-office interaction.

Requirements

7+ years in B2B product marketing or industry marketing, with meaningful exposure to banking, financial services technology, CRM, customer service, or operations platforms.
Proven experience in product marketing. You know the craft. Positioning frameworks, messaging hierarchies, launch planning, sales enablement, competitive analysis, customer stories: these aren’t new concepts to you. You’ve done the work and have the launches to show for it.
Real familiarity with banking. You understand how customer journeys cross retail and commercial banking, contact centers, branch and relationship-management teams, and middle- and back-office operations. Concepts such as KYC/KYB, disputes, fraud, complaints, onboarding, servicing, payments, cards, deposits, loans, treasury operations, and regulatory controls are not new to you.
A track record of partnering with product, sales, solution consulting, and industry go-to-market teams to drive pipeline and adoption, not just awareness. You measure success in deals influenced, seller activation, sales cycles accelerated, and market impact.
The ability to make complex banking technology feel simple. You can translate an AI-native platform, banking data model, workflows, integrations, and embedded controls into a concise story for an executive buyer with a specific operational or customer problem to solve.
AI is already central to how you work, and you can prove it. You've rebuilt your workflow around AI tools in the last 12 months. Research, drafting, competitive monitoring, asset creation, release content: AI is in all of it. You can speak specifically to what changed, what you stopped doing manually, and how it made your output better and faster.
You think in systems, not one-off tasks. You don't just use AI for individual pieces of content. You build AI-assisted workflows that your whole team can run. Repeatable, scalable, and high-quality output is the standard you hold yourself and others to.
Strong cross-functional instincts. You're effective influencing product managers, field sales leaders, and demand generation teams without direct authority over any of them.

Benefits

Health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.