Responsibilities

• Build and manage Aligned's integrated paid media calendar across digital, search, social, trade, out-of-home, and local market channels, aligned to the annual marketing plan and budget.
• Own campaign execution end to end: briefing, audience definition, creative trafficking, flighting, budget pacing, optimization, and post-campaign reporting.
• Manage media agency and vendor relationships, including scopes of work, insertion orders, negotiation, and quality control against Aligned's brand standards.
• Develop and maintain campaign measurement frameworks; define KPIs, build dashboards, and report performance and spend efficiency to Brand Strategy leadership on a regular cadence.
• Partner with the Creative Producer and creative partners to ensure assets are on-brand, channel-appropriate, and delivered on schedule.
• Support recruitment marketing in partnership with People & Culture, running targeted local campaigns in markets where Aligned is hiring construction, operations, and corporate talent.
• Coordinate with Community Engagement Liaisons and Leads on market-level campaigns so that paid messaging reflects local sentiment and complements on-the-ground engagement.
• Manage campaign budgets, forecasts, purchase orders, and invoicing in partnership with Finance.
• Ensure all campaign activity complies with Aligned's brand guidelines, legal review requirements, and applicable advertising and data privacy standards.
• Maintain and continuously refine Aligned's campaign playbook, briefing templates, and trafficking workflow so the program scales cleanly as our portfolio grows.

Requirements

• 5 to 8+ years of experience managing paid media or integrated advertising campaigns, in-house or at an agency. (Experience in data centers, energy, real estate, or large-scale infrastructure is a strong advantage.)
• Demonstrated ownership of meaningful media budgets, with a track record of measurable performance improvement over time.
• Hands-on proficiency with digital advertising and analytics platforms, including paid search, paid social, programmatic, and marketing automation or CRM reporting.
• Proven ability to manage agencies and vendors, including briefing, negotiation, and performance accountability.
• Strong analytical skills, with the ability to build measurement frameworks and translate campaign data into clear recommendations for leadership.
• Experience running B2B campaigns to technical or enterprise buying committees; experience with local or market-level campaigns is a plus.
• Excellent project management skills and comfort operating across multiple concurrent campaigns and stakeholder groups.
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.

Benefits

• Health Coverage: Medical, dental, and vision insurance
• Health Savings and Flexible Spending Accounts: HSA with employer contribution for eligible participants. FSA's offered for health and dependent care to increase tax savings.
• Retirement Savings: 401(k) plan with company match
• Paid Time Off and Holiday Pay
• Company-Sponsored Insurance: Short-Term Disability, Life Insurance, and Long-Term Disability (with medical election)
• Optional Benefits: Voluntary life, critical illness, legal, and additional disability coverage
• Wellness Programs: Employee assistance program (EAP), Wellhub gym membership, and other wellness initiatives