Responsibilities

• Develop and lead integrated audience-growth and content-marketing strategies aligned with the company’s business priorities, audience needs, market conditions, and growth objectives.
• Lead multiple concurrent marketing initiatives across Business, Lifestyle/Luxury, digital content, social media, email, print, streaming, video, podcasts, YouTube, events, and emerging platforms.
• Translate business priorities, consumer insights, content plans, and performance data into actionable marketing plans with defined target audiences, messaging, channel strategies, KPIs, timelines, budgets, and measurement plans.
• Lead marketing for content, branded content, owned-and-operated and partner events, streaming and video programming, podcasts, YouTube, magazine products, and other audience-facing initiatives.
• Develop audience acquisition, engagement, distribution, and retention strategies that support reach, traffic, viewership, listenership, attendance, subscriptions, conversions, and other established business objectives.
• Lead event and partnership marketing, including promotional plans, audience acquisition strategies, partner materials, campaign assets, and on-site or digital activations for live events, conferences, awards programs, experiential activations, and special initiatives.
• Make decisions regarding campaign priorities, channel selection, audience targeting, messaging, creative direction, resource deployment, timelines, and execution within established authority.
• Develop and manage marketing budgets and forecasts; allocate financial, staffing, agency, vendor, technology, and promotional resources based on business priorities, performance, and expected return.
• Manage, coach, and develop marketing professionals by establishing priorities, assigning work, providing feedback, and holding employees accountable for deliverables, performance, and established KPIs.
• Partner with Content, Creative, PR, Events, Sales, and other stakeholders to coordinate promotional plans, campaign assets, messaging, content calendars, earned-media opportunities, branded-content initiatives, and event activations.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Media, and 8+ years of progressive marketing experience, including experience leading complex strategies, campaigns, budgets, and cross-functional initiatives; OR 10+ years of progressive marketing experience, including experience leading complex strategies, campaigns, budgets, and cross-functional initiatives.
• Demonstrated experience developing and executing audience-growth, content-marketing, media-marketing, or integrated multi-channel marketing strategies tied to measurable business outcomes.
• Experience marketing content, branded content, owned-and-operated and partner events, streaming or video programming, podcasts, YouTube, or other audience-facing media products.
• Experience developing audience acquisition, engagement, distribution, and retention strategies across owned, earned, partner, digital, social, email, video, audio, print, and event channels.
• Experience developing or leading marketing strategies for live events, conferences, awards programs, experiential activations, or similar audience-facing initiatives.
• Strong understanding of audience development, social media, digital content distribution, email marketing, video, streaming, podcasts, events, SEO, and other audience-growth channels.
• Experience managing marketing professionals, establishing performance expectations, allocating work and resources, and holding individuals or teams accountable for results.
• Demonstrated experience managing budgets, forecasts, marketing investments, agencies, vendors, or external resources.
• Experience making strategic and operational decisions involving competing priorities, limited resources, financial considerations, and business risk.
• Experience partnering with Content, Creative, PR/Communications, Events, Sales, and other business stakeholders to execute coordinated marketing initiatives.

Preferred

• Experience in media, publishing, entertainment, digital content, luxury/lifestyle, or another audience-driven business.
• Experience supporting marketing initiatives across multiple content categories, audience segments, or business lines.
• Familiarity with Google Analytics, social media analytics, YouTube Analytics, SEO tools, podcast analytics, email analytics, and related measurement platforms.
• Familiarity with CRM, email marketing, social publishing, project-management, and marketing automation platforms.
• Experience marketing both editorial and commercial or branded-content initiatives while maintaining appropriate editorial, brand, and business standards.
• Experience managing agencies, consultants, contractors, and complex vendor relationships.
• Experience presenting marketing strategies, budgets, performance results, and investment recommendations to senior or executive leadership.