Senior Web Marketing Manager at Delinea | Redwood City, CA | $120K/yr – $150K/yr

Delinea

Senior Web Marketing Manager

Redwood City, CA (Remote)

$120K/yr – $150K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Lead web strategy and persona-driven journeys that map to buyer stages, while driving conversion and engagement and owning SEO visibility.

Own web strategy and persona-driven journeys across discovery to decision.
Drive conversion, engagement, and A/B testing with measurable impact on funnel metrics.

Job Description

Responsibilities

Web experience strategy. Define the structure, journey logic, and standards across the website, mapping experiences to distinct personas and buyer-journey stages—from discovery through evaluation to decision.
Conversion & engagement. Own how effectively pages convert and engage. Run a continuous testing and optimization program (A/B and multivariate), set targets, and improve key conversion paths and engagement metrics.
Search & answer visibility (SEO/AEO/GEO). Own how the brand gets found across traditional search, answer engines, and AI-driven discovery—technical SEO, structured data and direct-answer placements, and accurate representation in LLM-powered search.
Strategic direction for dev & design. Develop the strategy, requirements, and briefs the internal development and design teams execute against. Prioritize the roadmap and set standards so work ladders up to business objectives.
Cross-functional alignment. Partner closely with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales to align the web experience with messaging, campaigns, and pipeline goals.
Measurement & reporting. Define KPIs, build dashboards, and report on web performance, tying metrics to pipeline and revenue across the funnel.

Delinea

3.5 Glassdoor

Delinea is a pioneer in securing identities through centralized authorization, making organizations more secure by seamlessly governing their interactions across the modern enterprise. Delinea allows organizations to apply context and intelligence throughout the identity lifecycle across cloud and traditional infrastructure, data, and SaaS applications to eliminate identity-related threats. With intelligent authorization for all identities, Delinea is the only platform that enables you to identify each user, assign appropriate access levels, monitor interaction across the modern enterprise, and immediately respond upon detecting any irregularities. The Delinea Platform enables your teams to accelerate adoption and be more productive by deploying in weeks, not months, and requiring 10% of the resources to manage compared to the nearest competitor.

Founded in 2004

San Francisco, California, USA

1.2K employees (84 in marketing)

delinea.com

61% recommend to a friend

69% CEO approval