Responsibilities

• Own the web strategy and roadmap: Set the direction for AfterShip.com, prioritize high-impact initiatives, and ensure the site drives revenue growth and strengthens our market position.
• Lead major web initiatives: Personally program-manage key projects from strategy through launch, bringing together creative, engineering, product marketing, and growth teams to get work done.
• Drive discoverability and organic growth: Partner with SEO/AEO/GEO experts to improve how AfterShip is discovered across search and AI platforms, connecting organic performance to pipeline.
• Optimize conversion through experimentation: Partner with engineering and growth teams to test and improve high-impact pages, using behavioural data and customer insights to drive conversion, activation, and revenue.
• Scale campaign and landing page production: Build systems that enable teams to quickly launch and iterate landing pages for ABM, vertical marketing, and paid campaigns.
• Own web analytics and performance: Measure site and roadmap performance, use data to inform UX and messaging decisions, and regularly share insights with marketing leadership.
• Shape AfterShip’s web story: Partner with brand, product marketing, and creative to translate our evolving positioning into compelling experiences across the website.
• Champion AI-native web production: Partner with engineering and creative to introduce AI-powered workflows that make building and launching web experiences faster and more scalable.

Requirements

• You’ve owned a B2B SaaS marketing website end-to-end — from strategy and roadmap through execution, with measurable business outcomes to show for it.
• You’ve led major web initiatives as the DRI, such as a redesign, replatforming, migration, or technical SEO overhaul. You’re hands-on and know how to take complex projects from plan to launch.
• You have a strong experimentation and growth mindset. You’ve built and run tests that improved conversion, activation, or revenue, and you’re comfortable using data to make prioritization decisions.
• You can influence across teams and seniority levels. You’ve navigated competing priorities across product, product marketing, engineering, creative, and growth — and know when and how to push back.
• You operate AI-native. Tools like Claude and ChatGPT are part of your everyday workflow, and you’re excited about using AI to rethink traditional web, CMS, and production processes. Experience with vibe-coded page production is a plus.
• You’re technically fluent enough to partner closely with engineering. You understand HTML/CSS, analytics and event tracking, tag management, structured data, and modern web architecture.
• You’re comfortable with modern web and analytics tools, such as GA4, PostHog, Google Search Console, Semrush, headless CMS platforms, Figma, Claude Code, GitHub, and Cloudflare.
• Experience marketing to retail or ecommerce decision-makers is a plus.

Preferred

• Experience with vibe-coded page production is a plus.
• Experience marketing to retail or ecommerce decision-makers is a plus.

Benefits

• Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
• Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
• Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
• Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
• Flexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations. You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.
• Perks:
• - Competitive compensation
• - Remote-first work setups
• - Healthcare coverage offered from day 1
• - Retirement plans including company match