Responsibilities

• Own Mercury’s YouTube strategy and programming across formats, using audience insights, platform trends, analytics, and editorial judgment to drive channel growth
• Lead production from concept through publishing — including scripting, creative development, shoot planning, editing oversight, packaging, and distribution
• Develop and refine formats and concepts that strengthen audience engagement and channel identity
• Build scalable workflows and production systems that support consistent, high-quality output
• Oversee freelancers, editors, producers, talent, and external partners, providing clear creative direction and feedback
• Jump into production directly when needed — shaping story structure, reviewing edits, refining thumbnails/titles/hooks, or producing content yourself