Lead integrated social strategies across Paid, Organic, Influencer, Social Commerce, and Social Operations to connect brand priorities with sales outcomes while guiding executive stakeholders through strategy and investment decisions.

• Growth & Strategy: Own cross-channel social programs aligned to brand and business objectives, spanning multiple sub-brands and markets.
• Executive Partnership: Build trusted advisor relationships with VP+ and C-suite, translating data into business impact and aligning social priorities with broader marketing goals.
• Data-Driven Optimization: Establish KPI frameworks, run continuous tests, and synthesize paid, organic, and influencer signals to drive sales, share, and brand equity.