Responsibilities

• Develop and own the overarching social strategy across US and Global markets including Paid Social, Organic Social, Influencer, Affiliate Creator, Social Commerce, and Social Operations.
• Help drive connection between Paid Social and Influencer programs and teams with a focus on lower funnel consideration and sales.
• Lead the creation of integrated social campaign frameworks that ladder up to brand and business objectives across sub-brands and workstreams.
• Translate brand positioning and audience insights into channel-native social programs driving awareness, consideration, and conversion across the full lifecycle.
• Stay ahead of emerging platforms and trends, recommending innovation opportunities to keep Samsung at the forefront of social.
• Serve as the primary senior point of contact for social marketing leadership, building trusted advisor relationships with VP+ and C-suite stakeholders.
• Communicate complex social strategies and performance narratives clearly to senior executives, translating data into business impact.
• Partner with clients to align social investment priorities with broader marketing and business goals, facilitating executive planning sessions and QBRs.
• Navigate matrixed client organizations, driving alignment across sub-brands, local/regional markets, and global teams.
• Leverage proprietary audience data, social listening tools, and first-party signals to inform go-to-market strategies and audience targeting approaches.

Requirements

• 15+ years of experience in social media strategy and marketing, with at least 5 years in a senior leadership role at an agency or brand driving growth in social strategy and operations.
• Proven track record managing large, complex accounts in Telco, Consumer Electronics, or Retail.
• Skilled with platforms like Epsilon, Influential, Sprinklr; working experience with Audiense, Pulsar, GWI and MRI for audience analysis.
• Deep expertise across Paid Social, Organic Social, Influencer/Creator marketing, Social Commerce, Affiliate Creators, and Social Measurement.
• Strong command of data, analytics, and attribution with hands-on experience using social listening and measurement platforms.
• Exceptional executive communication and presentation skills with the ability to influence at the C-suite level.
• Demonstrated ability to lead and develop high-performing teams in a fast-paced, matrixed environment.
• Experience working across large-scale global and regional social programs.
• Experience working across large scale global and regional social programs.

Preferred

• - Deep expertise across Paid Social, Organic Social, Influencer/Creator marketing, Social Commerce, Affiliate Creators, and Social Measurement

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)