Senior Vice President, Media Strategy & Planning

New York City, NY (Remote)

$180K/yr – $300K/yrSenior Level15+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and sharpen senior media strategy for financial services clients, turning complex business challenges into high impact, multi-channel campaigns.

  • Lead across brand, performance, audience and measurement with an omni-channel lens to drive measurable growth
  • Translate data and insights into compelling connections plans and long-range campaign planning
  • Collaborate with creative and data teams to optimize resource use and ensure alignment with client business outcomes

Job Description

Own and elevate senior media strategy for Financial Services accounts, translating business challenges into actionable multi-channel plans.

  • Responsibilities: Serve as senior media strategy lead on key accounts, overseeing the full media strategy and planning function with client teams to meet business targets
  • Responsibilities: Develop, implement, and drive strategy including media mix modeling, scenario planning, and strategic budget guidance
  • Responsibilities: Lead communications plans with data needs, insights, and inventive connections to bring strategies to life
  • Responsibilities: Lead strategic planning across brand, performance, audience, and measurement in Financial Services
  • Responsibilities: Bring omni-channel customer experience thinking and manage downstream cross-channel campaign executions
  • Responsibilities: Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas
  • Responsibilities: Build and lead a scaled brand and performance strategy, planning, and research capability
  • Responsibilities: Champion evolution of the strategy discipline and upskill teams to stay competitive
  • Responsibilities: Drive the agency's Innovation and Thought Leadership agenda as a growth asset
  • Responsibilities: Provide staffing recommendations and daily supervision for a high-performing team
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215