Responsibilities

• Develop a forward-thinking, data-driven marketing strategy aligned with Peet’s overarching business goals.
• Identify growth opportunities, including emerging markets, new channels, and untapped consumer segments.
• Provide strategic guidance to portfolio brand leaders on marketing initiatives and ensure the internal Peet's team adopts a cohesive, portfolio-driven approach within the CPG sector.
• Establish Peet’s as a cultural and category leader, leveraging partnerships and events that align with the brand’s ethos.
• Build and steward the Peet’s brand identity, ensuring consistency across all touchpoints.
• Lead the marketing strategy and all related activities to increase brand awareness, generate demand, drive conversion, and maximize loyalty to deliver sales/profit goals.
• Drive national brand awareness through cohesive storytelling, impactful campaigns, and innovative activations.
• Expand engagement of the Peet’s brand experience via omnichannel strategies across digital, social, retail, and direct-to- consumer channels.
• Energize Peet’s community of coffee lovers through social media, digital experiences, and PR strategies.
• Leverage user-generated content and influencer relationships to build brand advocacy and virality.

Requirements

• 15+ years of progressive marketing leadership experience with a focus on brand building, digital marketing, and omnichannel strategies.
• Track record of driving revenue growth and consumer engagement in premium brands.
• Experience managing large budgets and achieving ROI-driven results.
• Expertise in navigating complex, matrixed organizations, ideally within CPG, retail, or adjacent industries.
• Proven ability to elevate a brand’s position and foster deep consumer connections.
• Strong analytical capabilities to integrate qualitative insights with data to drive strategy.
• Deep understanding of the digital consumer journey, including online-to-retail conversion strategies.
• Experience cultivating brand loyalty and advocacy through social, digital, and experiential marketing.
• Innovative thinker adept at finding solutions to complex marketing challenges.
• Exceptional leadership skills to inspire and develop diverse, high-performing teams.

Preferred

• Experience in coffee/tea industry.
• Experience with influencer marketing, social, and experiential marketing.

Benefits

• Recharge Time – Paid vacation, holidays, and sick days.
• Health & Wellness – Medical, dental, and vision coverage.
• Future You – 401(k) plan with generous match program to help you save.
• Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.
• Everyday Perks – Free coffee, fresh baked goods, and discounts.
• Growth & Support – Career development and an Employee Assistance Program when you need it.