Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with organizational growth goals
• Lead all branding initiatives and ensure consistent messaging across facilities, service lines, and marketing channels
• Oversee digital marketing, including website strategy, SEO, SEM/PPC, email marketing, social media, content marketing, and lead generation
• Direct advertising campaigns across traditional and digital media while maximizing marketing ROI
• Lead creative development for marketing collateral, video, photography, presentations, and promotional materials
• Develop public relations and corporate communications strategies, including reputation and crisis management
• Partner with Business Development and Operations to increase admissions, referrals, and market presence
• Establish marketing KPIs and utilize analytics to measure campaign effectiveness and business impact
• Build, mentor, and lead a high-performing internal marketing team while managing external agencies and vendors
• Oversee the marketing budget and ensure responsible allocation of resources

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 15+ years of progressive marketing experience
• 8+ years in senior marketing leadership
• Healthcare marketing experience, ideally within skilled nursing, post-acute care, hospitals, senior care, or healthcare services
• Demonstrated success developing marketing strategies that drive measurable business growth
• Experience leading cross-functional teams and managing agency relationships

Preferred

• Master's degree (MBA, Marketing, or Healthcare Administration)
• Experience with multi-location healthcare organizations
• Knowledge of CRM and marketing automation platforms
• Experience with SEO, SEM, paid media, analytics, and employer branding