Senior Vice President of Marketing

Lubbock, TX (On-site)

$135K/yr – $175K/yrSenior LevelFull time

Posted 3 days ago

Job Summary

Lead all marketing strategy and growth as the SVP of Marketing, guiding brand stewardship, data-driven initiatives, and department leadership to align with the credit union’s strategic goals.

Owns business-focused marketing strategy and growth initiatives.
Champions a data-driven planning, execution, and measurement approach.
Leads the Marketing Department and ensures alignment with strategic goals.

Job Description

Responsibilities

The SVP of Marketing reports directly to the Chief Executive Officer and serves as ALLIANCE Credit Union’s senior marketing executive.
The position is accountable for business-focused marketing strategy, brand stewardship, organizational growth, and leadership of the Marketing Department.
Success requires strong business judgment, effective people management, meticulous attention to detail, and consistent execution of marketing programs in alignment with the Credit Union’s strategic goals.
The SVP is expected to champion a data-driven approach to planning, executing, and measuring marketing initiatives wherever practical, using results to guide decisions and continuous improvement.

Alliance Credit Union

3.1 Glassdoor

Alliance Credit Union, headquartered in Fenton (MO) and covering St. Louis, St. Charles, Jefferson and Franklin Counties in Missouri, as well as St. Clair, Monroe, Madison and Jersey Counties in Illiniois.With more than 20,000 members and $260 million in assets, we are one of the fastest-growing Credit Unions in the area. Visit us to see why "Delivering Value, Enriching Lives" is more than just a tagline... it's in all that we do!

Founded in 1948

Fenton, Missouri, USA

116 employees

alliancecu.com/careers

1% recommend to a friend

Salaries

Posted range

$135K/yr – $175K/yr

Taken straight from the job posting.

See all Alliance Credit Union salaries

Marketing Team

Median Tenure

14.3 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

16K

Monthly Google Ads Budget

$4K

Traffic Source Mix

28.3%

Direct

59.9%

Referral

2.5%

Social

1.1%

Paid

5.1%

Headcount Trend

Current headcount: ~116

News about Alliance Credit Union

First Alliance Credit Union employees volunteer for annual All for One Day

Oct 13, 2026 • kaaltv.com

First Alliance Credit Union employees to contribute 158 volunteer hours on Annual Give Back Day

Oct 12, 2026 • CUInsight

Alliance Credit Union receives National Purple Heart Trail designation

Jul 16, 2026 • KCBD

Links

alliancecu.com/careers

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