Senior Vice President, Integrated Investment (CPG Client)
New York City, NY (On-site)
Posted 1 day ago
Job Summary
Own and leading media investment strategy across digital and linear channels, building strong client relationships, driving KPI governance, and introducing innovative buying models and industry practices.
- Manage client relationships and education on cross-channel media investment
- Drive analytics-driven investment strategies and on-going optimization
- Negotiate and implement added-value partnerships and opportunities
Job Description
Responsibilities
- Portfolio management of media investment across all channels including digital and linear video, and direct digital: social, display, programmatic etc.
- Provide consistent leadership through bringing new ideas, innovations and opportunities to clients on a frequent and regular basis
- Lead management and tracking of KPIs and ensure 100% contract compliance
- Bridge gap between teams by sharing best practices and ensuring standard ways of working are employed
- Provide thought leadership in alternative buying models and integrated projects
- Ensure team members are adopting the best in class tools, techniques, and systems
- Own client relationship and education relating to media investment across all channels
- Provide counsel on marketplace trends and investment expertise for clients and client teams
- Maintain, develop and grow relationships with appropriate client level contacts
- Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications
Requirements
- Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
- 12+ years of media buying experience, with progressive levels of responsibility, across all channels
- Extensive media investment across digital and video
- Previous experience on an entertainment account strongly preferred
- Previous team management experience
- Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs
- Ability to package, merchandise, and sell in concepts and new opportunities
- Strategic thinking, ability to see the bigger picture
- Problem-solver with strong project management experience
- Self-starter with ability to work independently and in a collaborative team setting
Benefits
- Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].
Salaries
Posted range
$180K/yr – $300K/yr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
Funding
Funding History
- Jun 2025Series A • $350K
Traffic Signals
Headcount Trend
News about Zenith
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.












