Responsibilities

• Own the vision and execution for DTC and Social commerce, media strategy/planning across the full funnel, our creator network, marketing data and analytics and customer care.
• You will build and drive creative and strategic integration across the marketing functions and with commercial leadership by building strong partnerships with key executives.
• Oversee and pioneer emerging digital and social commerce, starting with but limited to TikTok Shop. You will find and exploit new sources of revenue growth developing and employing an aggressive test and learn strategy.
• Own full-funnel media strategy, planning, spend and measurement for all functions. Maintain an enterprise view of investment strategy, return on investment, and use data/analytics to adjust strategy and deployment of capital as needed to maximize return and hit KPIs. Build a test-and-learn agenda and mentality for the team. Try, succeed, repeat.
• Take our DTC business and offense to the next level. Leverage customer data to craft high-impact growth strategies across all parts of the funnel (acquire/convert/retain/refer). Drive acquisition and top-line growth using integrated and unified performance marketing (SEO/SEM/affiliate/paid). Work with cross-functional partners to elevate and update the DTC experience to make it the “best of” Nutrabolt across design, product and service.
• Partner closely with all key finance, marketing, analytics and commercial stakeholders to build an aligned growth agenda, from digital presence to media investments. Drive an investor mentality, owning marketing spend & return for key channels.
• Be an empathetic, inspirational and thoughtful leader of people who operate with their teams best interests in mind.
• Be an effective coach and developer of talent, who is constantly working to empower their teams to do their best work and enabling them with the skills, resources and guidance the need to reach their potential

Requirements

• 15+ years’ experience in some combination of performance marketing, digital platform/P&L management, media and eCommerce.
• 10+ years experience building and leading high-performance teams within analytics/insights function that develop strong partnerships with stakeholders.
• Knowledge of how to build and scale a DTC business; UX/CX, Loyalty, Customer Acquisition/retention, sales and P&L, product experiences, SEO, performance marketing, customer care
• Experience leading an integrated media team, providing thought leadership/vision/direction, driving an enterprise approach to media buying/planning and analysis, building & managing internal and external (agency) partnerships.
• Strong strategic acumen extending beyond the role. Must have an enterprise mindset that looks across the entire business – brand/product/analytics/commercial – and is able to identify growth opportunities both within and outside their organization.
• Strong interpersonal skills, with the ability to partner, communicate and influence effectively across multiple departments and levels of seniority, up through the ELT and CEO
• Must be a proven people leader. You thrive on growing and developing winning teams. Must be a proven collaborator – you strive to win as a team. Must be an innovator, someone who is willing to think differently, test-and-learn using calculated analysis, find new solutions to drive growth.
• Strong data and technical proficiency, including experience with web analytics tools, BI and advertising analytics.
• Excellent written and oral communication and presentation skills

Benefits

• Wellness Benefits Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.
• Lifestyle Perks We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
• Family Support We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.