Responsibilities

• Serve as senior integrated business lead for one of the country’s most influential retail brands, shaping strategies, conversations and cultural moments that drive trust, relevance and business impact.
• Bring a working knowledge of paid, social, influencer, digital and emerging channels, with the ability to connect disciplines into integrated programs that drive results.
• Maintain deep understanding of the clients’ businesses, priorities, challenges and the competitive landscape.
• Lead the development of modern social-first communications strategies that incorporate AI search, LLM visibility and emerging discovery behaviors alongside earned, social and influencer approaches.
• Champion integrated PESO thinking that connect channels into one seamless storytelling ecosystem.
• Bring a relentless focus on culture, identifying emerging conversations, platform behaviors, creators and consumer shifts that can shape brand relevance and influence.
• Elevate creativity from brand strategy to activations, drive innovative marketing programs to help client achieve goals.
• Secure and expand agency relationship; and grow agency billings.
• Build rapport and credibility with clients, based on trust and expert counsel.
• Lead high-performing, integrated teams across earned, social, influencer, digital, paid and creative disciplines, bringing diverse perspectives together behind one connected strategy.

Requirements

• 12+ years previous experience and a B.A. in Public Relations, Communications or a related discipline
• Equal parts strategist, culture junkie and storyteller, with the ability to connect what's happening in culture to what matters in business
• A natural curiosity for what's next, from emerging influencer communities and consumer behaviors to new platforms, technologies and cultural moments
• Experience building integrated PESO programs where earned, paid, shared and owned channels work together to drive conversation, relevance and impact
• Strong understanding of how AI-powered search, LLMs and evolving discovery behaviors are reshaping discovery and relevance, with the ability to turn those shifts into communications strategies
• Proven experience in managing integrated teams (inclusive of account, strategy, creative and digital) for numerous client programs with a blend of strong time management, leadership, team building, mentoring and client relation skills
• Proven experience working in tandem with other creative agencies to develop comprehensive campaigns
• Excellent verbal and written communications skills as well as an ability to develop new business presentations are essential
• Versatility, agility and adaptability that allows for work across different clients, IATs and workstreams
• Ability to stay steps ahead of clients’ needs and anticipate what’s needed today and in the future

Preferred

• Experience across retail, healthcare and corpsumer brands is a plus
• Bilingual or international experience is a plus