Responsibilities - Guide the strategic direction for the brand - Collaborate with Creative, Account, Medical and Engagement Strategy teams on brand and communications strategies - Foster an environment that encourages innovative ideas from team members and builds buy-in across the delivery team - Create strategic roadmaps that are prioritized based on business objectives and organizational feasibility - Develop and facilitate client-facing workshops and strategic planning exercises - Provide thought leadership - Partner with the Account Management teams to elevate Inizio Evoke as a strategic partner and trusted advisor to clients - Mine provocative insights that form the basis for creative strategies - Develop inspiring creative briefs and briefings - Provide Brand Strategy expertise in new business pitches - Partnerwith clients on market research activities to develop and champion brand platforms and marketing strategy Requirements - 12+ years experience in Brand Strategy/Planning in an agency setting - Expertise in both HCP and DTC healthcare communications - Demonstrated experience managing a team of strategists - Superb communications skills, both written and verbal/presentation - An adept storytelling ability; able to simplify and clarify complex concepts - Excellent analytical skills - A highly collaborative attitude - Passion for pitching - Curiosity about and ability to utilize a range of data sources including the use of Gen AI & behavioral data Benefits - Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.