Senior Vice President, Account Planning

Chicago, IL (On-site)

$180K/yr – $269K/yrSenior Level12+ years expFull time

Posted 2 days ago

Job Summary

Own and elevate the development and application of customer insights to shape marketing strategy and creative work, leading cross-functional teams and driving the account planning function.

Own end-to-end insight generation and translation into marketing implications
Lead cross-functional collaboration and brainstorming to drive creative impact
Build demand for account planning and mentor junior team members

Job Description

Responsibilities

Proactively determining where and how in-depth insight about the consumer’s attitude and behavior can help make our clients’ marketing more successful and where the opportunities are
Identifying key customer insights from existing client/Digitas Health data and translating them into relevant marketing program implications
Applying innovative research and “listening” methodologies to create relevant, breakthrough customer insights
Partnering with our cutting edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insight and marketing program application value
Optimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team
Leading team brainstorms that efficiently produce breakthrough insight and maximize team contributions
Building productive collaboration and enabling successful teamwork
Creating demand for account planning’s contributions by demonstrating its impact
Managing 2 mid-level planners

Requirements

At least 12 years’ experience working in marketing and/or strategic services organizations – e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning group
HCP experience is a must
Qualitative research expertise and experience applying innovative qualitative research techniques
Familiarity with interpreting and applying quantitative research
Undergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychology
Graduate degree is also a plus (e.g., MBA, Masters)
Familiar with segmentation, analytics and media research tools (e.g., MRI) a plus
Passionately about applying cutting edge qualitative methodology to the development of insight
Experience applying insight to marketing program development
A knack for helping creative teams understand an insight and translate it into creative magic

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Digitas Health

Digitas Health is connected, for good. The first global connected-health agency, we specialize in bringing health brands and humans closer—as they should be. Health is for all of us, after all. So where data informs, we add our instinct. Where intelligence empowers, we bring our empathy. And where creativity comes first, we remember it comes from all of us. Because for us, good is more than a metric. It’s a mindset. A mantra. A must. With offices in Philadelphia, New York, and Chicago, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Founded in 1990

Philadelphia, Pennsylvania, USA

971 employees (355 in marketing)

www.digitashealth.com