Responsibilities

• Own the US brand-campaign plan, from annual business planning through in-market delivery and optimization.
• Build market- and city-level plans, defining where and when Preply should invest.
• Turn brand strategy into clear campaign briefs, channel plans, timelines, and accountable owners.
• Identify and develop local activation opportunities that build awareness and create learning for future investment.
• Manage and optimize US campaign investment across markets, channels, creative, and activations with clear focus on digital
• Establish clear daily and weekly reporting, forecasting, and decision-making rhythms.
• Recommend investment shifts based on performance and learning.
• Build scalable playbooks for US market execution.
• Define campaign measurement frameworks with Analytics, Growth, and channel partners.
• Track brand and campaign outcomes, including reach, GMV, LTV , CAC, CPM amongst downstream business impact.

Requirements

• 7+ years of experience in brand marketing, integrated digital campaign management, market strategy, or a related discipline, ideally in a fast-paced tech, consumer, or marketplace environment.
• Experience owning significant marketing investment and making investment recommendations.
• Strong analytical and commercial skills; confident working with performance data, forecasting, and business plans.
• Strong expertise with video platforms, including YouTube, and landing-page or campaign-journey optimization.
• Experience planning and delivering integrated campaigns across channels and stakeholders.
• Strong understanding of brand measurement and experimentation.
• Proven ability to manage agencies, external partners, and complex cross-functional projects.
• Excellent communication skills and confidence influencing senior stakeholders.
• Highly proactive, independent, and comfortable owning ambiguous work from plan through execution.
• Based in the US, with a strong understanding of the US media and consumer landscape.

Benefits

• Open, collaborative, dynamic and diverse culture
• Generous monthly allowance for lessons on Preply.com
• Learning & Development budget, including time off for your self-development
• Competitive financial package with equity, leave allowance and health insurance
• Access to free mental health support platforms
• Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching
• Diversity, Equity, and Inclusion initiatives and commitment to inclusive environment