Responsibilities

• drive the growth of the Tangle Teezer brand in North America.
• this role reports into the Head of Marketing, supporting the team’s strategic vision and executing an omnichannel trade marketing strategy in key beauty, professional, and mass retail channels across US, CA & MX that aligns with the global brand messaging, delivers against key retail channel priorities and supports big bet activations – driving increased brand awareness, higher conversion rates and sales.
• Support in the development of strategy and lead execution of 360° brick & mortar and dot com trade marketing plans, including timely execution of new product launches, delivering best in class in-store POS materials, merchandising, digital shelf and e-commerce activities.
• Partner with global brand team to develop locally impactful initiatives that align with global brand campaign goals and messaging while.
• Manage and mentor a Trade Marketing Coordinator who will assist in supporting day-to-day execution, project management, and cross-functional workstreams.
• Collaborate with the internal sales team and key retailers to support retailer needs and ensure successful end-to-end execution to meet key priorities and sales targets.
• Lead creative direction for traditional & digital marketing collateral for NA specific retail & consumer marketing programs. This includes visual merchandising, PDP content, secondary retail displays, digital retail enhancements, and all other retailer-specific marketing collateral, ensuring consistency and excellence across channels.
• Collaborate with Digital Marketing Manager to brief, align, and bring to life effective and impactful ad creative for retail platforms and paid social campaigns.

Requirements

• 5+ years of beauty brand consumer/retail marketing experience and knowledge of key industry trends
• People management experience
• Strong experience in retail marketing in store, retailer relationships and Paid Social and Digital Advertising (Amazon preferred)
• Exceptional multi-tasking and prioritization skills required.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• Excellent written and verbal communication and strong presentation skills.
• Proficiency in Excel and PowerPoint required.
• Experience in working on content syndication platform strongly preferred but not required.

Benefits

• Hybrid working schedule: 2 days in office, 3 days work from home
• Performance-related bonus of 10% based on annual salary
• 25 days paid time off
• 2 wellbeing days per year
• 2 volunteering days per year
• 10 days working from any location of your choice
• Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you
• Enhanced family policies