Senior Total Play Specialist
Rochester, NY (Remote)
Posted 18 hrs ago
Job Summary
Own end-to-end media strategy and activation across video, audio, and gaming; lead RFPs, launches, optimization, and reporting while collaborating with cross-functional teams.
- Drive cross-channel activation and performance reporting
- Collaborate with analytics and partner teams to define KPIs and test opportunities
Job Description
Responsibilities
- Lead holistic media consideration across video (TV, OTT, OLV), audio, and gaming, utilizing both direct and programmatic buying methods
- Collaborate with Integrated Planning, Account Management, and Programmatic teams; provide cross-channel guidance
- Demonstrate deep understanding of media partner capabilities and integrations; distinguish between direct IO and programmatic activation opportunities where applicable
- Provide strategic recommendations based on objectives, past performance, and 1st & 3rd party research insights
- Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
- Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success
- Oversee the end-to-end RFP process, including vendor outreach, proposal evaluation, negotiations, and securing added value
- Lead the timely launch and stewardship of multiple client campaigns, each with unique channel and targeting strategies
- Manage recurring pacing, invoicing, and reconciliation tasks across all applicable channels
- Negotiate makegoods for under performance or mismanagement of client investments
Requirements
- EDUCATION: Bachelor's degree in marketing, Advertising, Communications, Business, or equivalent work experience
- EXPERIENCE: 4+ years of experience developing, launching, and managing video campaigns across linear, streaming video, and/or online video
- Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
- Ability to quickly grasp new technology and product changes, and identify application to current work
- Written & verbal communication skills
- Proactive and curious attitude. Strong problem-solving skills
- Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
- Self-starter able to seek new opportunities or projects, and lead with support from start to finish
Preferred
- Experience working in highly regulated industry (e.g. pharma, healthcare)
- Experienced using syndicated research and 1st party data to inform strategy and activation
- Presentation skills
Benefits
- full benefits package
- 100% paid parental leave
Butler/Till
As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.
Salaries
Posted range
$48K/yr – $75K/yr
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