Responsibilities

• TikTok Ads Manager: Build, launch, manage, and optimize campaigns, ad groups, audiences, placements, retargeting, and Spark Ads.
• Campaign budgeting: Own daily and lifetime budgets, spending pace, budget allocation, bidding strategies, and customer acquisition cost targets.
• Profitable scaling: Identify winning campaigns and creatives, increase spending methodically, monitor marginal acquisition costs and contribution profit, and reduce spending when performance deteriorates.
• UGC creative: Develop creator briefs, hooks, scripts, offers, and calls to action; work with creators and editors to improve performance, coordinate production, and manage creative fatigue.
• Focused execution: Identify the highest-impact growth problem, prioritize one clear hypothesis at a time, run disciplined tests, and explain decisions using tangible results.
• TikTok Pixel: Implement, audit, test, and troubleshoot website conversion tracking, including purchase events, values, and currency.
• TikTok Events API: Manage server-side conversion tracking, working with developers where needed. Validate event IDs and deduplication to prevent duplicate conversions across Pixel and API events.
• TikTok Events Manager: Validate browser and server-side events, investigate diagnostics, resolve missing or incorrect conversions, and reconcile attribution and TikTok reporting with actual orders.
• Peptide category expertise: Evaluate product and market eligibility, advertising requirements, landing pages, and permitted data sharing before launching campaigns.
• Performance reporting: Report weekly on spend, customer acquisition cost, revenue, ROAS, contribution profit, test results, and the next priority.

Requirements

• Verifiable experience scaling TikTok advertising, with clear before-and-after results and ownership of your work.
• Direct peptide category experience on TikTok and an understanding of applicable platform restrictions.
• Hands-on UGC performance creative experience, including specific examples of ads you improved.
• Practical knowledge of TikTok Ads Manager, Events Manager, Pixel, and Events API.
• Ability to explain tracking implementation and troubleshooting in concrete terms.
• Strong commercial judgment: distinguish platform-reported ROAS from actual incremental profit.
• Ability to focus, explain tradeoffs, and adapt when evidence changes.
• Availability to work on-site in West Hollywood.

Preferred

• Experience at a larger brand with an active UGC program is strongly preferred.