Senior Test Design and Campaign Planning Consultant (Senior Data Science)

Charlotte, NC (Hybrid)

$119K/yr – $187K/yrSenior Level4+ years expFull time

Posted 1 day ago

Job Summary

A data scientist will own the end-to-end measurement and optimization of marketing campaigns, collaborating with stakeholders to size strategy, build a learning agenda, forecast performance, and ensure compliant execution while advising senior leadership.

  • Own campaign strategy sizing and alignment with stakeholders
  • Build and execute a learning agenda using experiments and statistics
  • Lead monthly forecasting and data-informed decision making

Job Description

Responsibilities

  • Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
  • Evaluate key marketing levers for future optimization
  • Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design
  • Support the monthly forecasting process, estimating future performance based on historical data
  • Ensure adherence to compliance and legal regulations and policies on all projects managed
  • Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership

Requirements

  • 4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Preferred

  • 1+ years of previous marketing campaign analytics experience or marketing forecast experience
  • Strong analytical skills, with experience using data and insights to inform marketing decisions
  • Experience in statistical testing and forecasting
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
  • Experience with large production data sets
  • Proficiency in SQL, Python / R, and other programming languages, along with Excel
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams

Benefits

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
Wells Fargo logo

Wells Fargo

3.6 Glassdoor

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with approximately $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through more than 7,300 locations, 12,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in over 40 countries and territories to support customers who conduct business in the global economy. With approximately 250,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 41 on Fortune’s 2022 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories. Relevant military experience is considered for veterans and transitioning service men and women. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.© 2016 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

Founded in 1997
San Francisco, California, USA
218K employees (3,215 in marketing)
63% recommend to a friend
65% CEO approval

Salaries

Posted range

$119K/yr – $187K/yr

Taken straight from the job posting.

See all Wells Fargo salaries

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